Industry experts feel it's important for content to be a consistent effort in the marketing plan. “If advertising is ‘Ek lohar ki', the content is ‘sau sunar ki,

The short-form video channel of Pocket Aces clocked 923 million views and 2.62k uploads in 2019 on Instagram

The channel will telecast a 6-part series every Saturday and Sunday at 10 pm that explores the depths of Indian cinema in an engaging discussion with the maestros of cinema who are known for their craft

BuzzInContent caught up with Gurpreet Singh, Head Marketing, United Breweries, to know the story behind UB Group's 18-year-old print content property ‘Kingfisher calendar'. Singh also talks about how the content property has benefitted the brand, the execution and distribution strategy and future plans around the calendar

BuzzInContent.com caught up with Gopa Kumar, COO of Isobar India, to talk about Kia Seltos' content-driven digital launch campaign

The account, won in a global multi-agency pitch, will be handled from the agency's Mumbai office

The content will run on Los Angeles Tourism's channels, Sonam and Rhea's social media accounts, and through paid media partnerships

Fernandez's Instagram following of 36.6 million was able to fetch a reach of more than 25 million through her ‘Dolly Parton meme' for the brand

The TikTok creators are seen spreading awareness about the challenges one encounters when searching for a job and how Indeed offers a one-stop job-search solution

Conceptualised in-house, the videos are shot in portrait mode and optimised for viewing on mobiles. The loyalty programme members are called ‘Myntra Insiders' who get fashion advice, VIP access and extra savings on the app

After the successful launch of home decor and travel verticles, Sonalika Mehra, Channel Head of Gobble, tells BuzzInContent that the channel will explore the beauty and fashion categories as well in the future

While the overall sentiment around this change seems positive, the micro-influencers are feeling short-changed as they believe the current trend of gaining followers is driven by likes. They feel macro-influencers will have an advantage over them as in the absence of likes, the number of followers will emerge as the single largest parameter to bucket influencers

The episode showcases Emiway's unique writing process and technical insights that went behind making this song, which has garnered over 190 million views

In an interaction with BuzzInContent.com, Petal Gangurde, VP Marketing, discusses how the brand has been communicating to millennials via content on digital platforms and the brand's upcoming content plans

The web series has been facilitated by Wavemaker and launched on Dice Media's Instagram page on January 25

Co-created with Publicis Media's Content Practice, the show is aired on AXN, Max HD and streamed on SonyLiv

The beauty brand's collaboration with the 12th edition of one of the biggest properties of Times is fetching massive recall and affinity for the brand among the younger audience

Along with social media contest where people had to review to phone in rap style, the rap battle music was also used on TikTok for the #UpForXtra challenge, where users were asked by Honor India to show their ‘Xtraordinary' talent with the ‘Honor 9X #UpForXtra rap' playing in the background