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The content on CatchUp is curated from across various publishers in different categories such as Bollywood, politics, sports, lifestyle, health and fitness, social media, etc. CatchUp delivers a unique personalised experience for users

By BuzzInContent Bureau | April 05, 2019
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Devraj Sanyal of Universal Music tells BuzzInContent.com how the label aims to host a music festival on the back of this project by end of 2019 and that they are targeting a larger market by being language-agnostic

By Akanksha Nagar | April 04, 2019
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The content initiative conceptualised and executed by the content platform for the condom brand encouraged people to get at ease to talk about sex along with building brand awareness and affinity

By BuzzInContent Bureau | April 04, 2019
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To ensure a content piece meets its objective, brands these days need to remain observant during the execution period

By Akansha Srivastava | April 03, 2019
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Created in association with the global travel community Tripoto, the 6-7 minutes, seven-part series aims at sparking the interest of the viewer to see Singapore in a new light

By BuzzInContent Bureau | April 02, 2019
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The content on asknestle.in has been carefully curated by Nestlé's nutrition experts to help mothers with customised meal plans that are designed on the basis of a growth tracker, taking into account regional preferences, food choices and allergies

By BuzzInContent Bureau | March 29, 2019
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Riding on the success of the first season, TVF has decided not to host the series on YouTube free of cost and struck a deal with SonyLiv. The series will also be available on TVF's OTT platform TVFPlay

By Akanksha Nagar | March 29, 2019
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Set to launch on April 16, 2019, the black and white series seamlessly and naturally integrates the various Unacademy offerings into the narrative

By BuzzInContent Bureau | March 28, 2019
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In a conversation with BuzzInContent.com, the marketing head of MG Motor India explains how a brand can achieve organic user-generated content, the importance of micro-influencers in content marketing and why brands should stay away from force-fitting themselves in stories. She reveals the content marketing strategy of MG Motor before its India launch

By Akansha Srivastava | March 26, 2019
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The OTT platform launches its first branded content series, ‘Love Ok Please', for Too Yumm!

By BuzzInContent Bureau | March 26, 2019
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As part of the #UnbottleApnaSwag campaign, the brand created rap songs around ‘Fun, Bakbak, Bindaas, Foodie and Padhaku' teenage personalities, which were hosted on TikTok by its influencers. Over 11,500 videos were created on the platform

By BuzzInContent Bureau | March 25, 2019
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Started in November last year, the brand released six videos that share personal stories of new-age artists to millennials. The average View Through Rate of the videos is above 60%, more than the industry average of around 30-35%

By BuzzInContent Bureau | March 20, 2019
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The series will have actor Amol Parashar travelling to seven countries in each season and will bring to life how Morris Garages has been a part of these nations through their culture, food, revelry and cars

By BuzzInContent Bureau | March 19, 2019
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Conceptualised and executed by Social Kinnect, the rap named as ‘#India Ka Style Anthem' encapsulates what ‘India Ka Style' actually means to the youth. fbb used hip hop as a form of universal expression

By BuzzInContent Bureau | March 19, 2019
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Capturing the imagination of tier II and III cities in India, SHAREit has started focusing more on monetisation. BuzzInContent.com traces its journey in India and brings out the lessons that it holds for both homegrown and international content platforms

By Neha Kalra | March 19, 2019
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As the brand launches a series of recipe videos in partnership with Gobble, Anil Viswanathan, Director, Marketing (Chocolates), Mondelez India, shares the brand's content strategy with BuzzInContent.com

By Akanksha Nagar | March 18, 2019
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The aim of the content partnership is to increase brand awareness. The show will stream on TVFPlay and SonyLiv from April 5

By BuzzInContent Bureau | March 15, 2019
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The first in the mini-series features 14 supercars and their passionate owners trying to notch the best lap record at the Buddh International Circuit. The aim is to make the obsession with racing reach a fever pitch in India through high-quality content

By BuzzInContent Bureau | March 15, 2019
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