Whisper had earlier partnered with Girliyapa for its web series Girls Hostel

In this week's semiotic analysis, Hamsini Shivakumar analyses the brand's music video created with rapper Dee MC. She says the brand hasn't found its own voice through the video or evolved the visual and verbal signs of progressiveness, but it has simply adopted the formula learnt from culture to tick the right boxes for the anti-colourist crowd

Former Miss Universe Sushmita Sen has joined the judges' panel of ‘Myntra Fashion Superstar @MTV', which is set to go live on Myntra's content destination Myntra Studio, and on MTV and Voot

The brand will run a dance challenge based on the hook step in the music video through the Instagram profiles of the 10 celebrities featured in the video

It's an innovative content strategy for a confectionery brand to extend its usage beyond regular consumption. BuzzInContent.com caught up with Ritesh Sud, Associate Director, Category (Marketing) and Media, Perfetti Van Melle, to understand the brand's content strategy to increase awareness and sales of the product

In a joint interview with BuzzInContent.com Aalok Bhan, Director and Chief Marketing Officer and Rahul Talwar, Marketing Head, explain how content marketing initiatives helped the life insurance brand move ahead during and after lockdown. They talk about the brand's overall content strategy and future plans

In a media value pegged between Rs 30-40 lakh, the brand was able to garner 29 million-plus reach through influencer marketing for the launch of the phone

The brand with its philosophy of mood uplift transcends from ‘Joy of Bathing' to ‘Joy of Living' with this launch

The campaign narrates the multiple negative thoughts that a woman goes through during pregnancy in the middle of the Covid-19 pandemic

The platform integrated Insurance Samadhan's offerings in a weekly show on financial literacy, where the host simplified the complex topic of insurance and ways to tackle grievances in a month-long campaign

To celebrate the launch of the ZX 2K Boost sneaker, adidas Originals launches the ZXience Network on YouTube. The Stream of ConZXiousness series features actor Ranveer Singh, gaming superstar Ninja, vintage clothing icon Sean Wotherspoon and actress Mette Towley

Dingra, CEO, WATConsult, in an interaction with BuzzInContent.com, says initiatives like vocal for local and Atmanirbhar (self-reliant) have pushed brands to adopt regional content with vigour. She says video and audio tailored to regional dialects and easy-to-consume short video formats will be the low hanging fruits in the near future

The campaign aims to highlight the business impact of influencer marketing

Panasonic has collaborated with over 50 micro chef influencers and few mini-celebrity chefs across India who will share easy home-made recipes from every corner of India on their social media handles for consumers to enjoy this festive season like any other

As part of the strategy, the channel generated UGC around how wives can protect their husbands from other women and compiled it in a digital book, ‘Book of Nuskhe'

The campaign #SapnoPeKoiLockdownNahiHota is conceptualised by Hyper Connect. The content answers questions like coping up with life after losing a job or livelihood, stop or continue with SIP, how to manage expenses and investments within present income, etc.

Executed by Momspresso, the campaign features former cricketer Sanjay Manjrekar, who will narrate stories from the cricket ground on how people can depend on insurance in uncertainties

The series will provide listeners with insights on how the airline responded to the Covid-19 pandemic, and takes a deep dive into some of the year's most significant events