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The objective is to drive awareness for steel doors by highlighting features like strength, termite and fire-resistance and zero maintenance. The brand on-boards VVS Laxman, known for his inner strength and impeccable style, characteristics true of Tata Pravesh as well

By BuzzInContent Bureau | January 20, 2021
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In this week's Content & Culture article, Hamsini Shivakumar, Founder, Leapfrog Strategy Consultancy, reinstates the importance of cultural relevance to make any branded content piece successful, by analysing the beer brand's music video ‘Always Summer' featuring the popular musician Prateek Kuhad

By Hamsini Shivakumar | January 20, 2021
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BuzzInContent interacts with content marketing professionals to understand the nitty-gritty of content mapping and its usage. The story is divided into two parts. The first part talks about the importance and penetration of content marketing in India. The second part will talk about the methodology to do it across categories of brands

By Akansha Srivastava | January 19, 2021
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The campaign helped Oppo regain a 9.81% share of the mobile market in the Indian peninsula in 2019 Q2 compared to 7.23% in 2019 Q1, signalling a 28% jump in sales

By BuzzInContent Bureau | January 18, 2021
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The brand has strategically used influencer marketing and brought the sentiment alive by bringing on screen the fun relationship between a few parent-child duos. Leading them is former captain of the Indian cricket team MS Dhoni and his daughter Ziva Dhoni

By BuzzInContent Bureau | January 15, 2021
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The platform offers personalised modules, workshops, certifications, live sessions and quizzes to its users and is available in both Hindi and English

By BuzzInContent Bureau | January 15, 2021
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The brand collected folk stories and myths about the most cherished Rath Yatra dishes, Dalma and Chenna Poda, and brought it alive with the local art style used in digital animated format

By BuzzInContent Bureau | January 14, 2021
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The platform will conduct panel discussions, host engaging online content, and drive conversations for the next six months with important state-level stakeholders in the focus states of Haryana, Maharashtra, Karnataka and Telangana

By BuzzInContent Bureau | January 13, 2021
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The campaign conceived and executed by Logicserve Digital aims to lift the taboo around family planning and contraception, specifically for areas such as Uttar Pradesh, Maharashtra, Orissa and Bengal

By BuzzInContent Bureau | January 13, 2021
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Pocket Aces will utilise the capital raised to scale the current content output and invest further in new content formats and distribution channels

By BuzzInContent Bureau | January 13, 2021
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A leader in using content to build brand image and brand connect recently caught our attention with its innovative approach to branded content. Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, analyses the brand's content initiatives from the semiotic lens

By Hamsini Shivakumar | January 11, 2021
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The campaign has taken on board regional influencers such as Gujarati actor Arzu Limmbachiya and Punjabi actor Navdeesh Arora, who have a different set of followers, thus helping the brand cover a larger audience base

By BuzzInContent Bureau | January 08, 2021
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On Quora, the brand has established itself as a resource hub of insightful and thorough information through its Business Profile. In a year, the brand has got 14+ million views, 1K+ followers and 250+ A2A (ask to answer) requests monthly on the platform

By BuzzInContent Bureau | January 07, 2021
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Every share of the concert video that went live on December 28, 2020 on the Nokia Mobile India social handles saw HMD donate funds to HelpAge India. The video is available for sharing on Facebook and Instagram

By BuzzInContent Bureau | January 07, 2021
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Last year, the ‘Pet Pujo' property recorded 3.9M+ views across platforms for both English and Bengali subtitled videos. Facebook alone received 3.5M+ views with 42K+ reactions, 550+ comments and 3.3 K+ shares

By BuzzInContent Bureau | January 06, 2021
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Raman, Chief Marketing Officer and Head, Products, IDBI Federal Life Insurance, says that the brand plans to do more video content this year. He says advertising through mobile, social media and websites is expected to see a quantum jump this year

By Akanksha Nagar | January 06, 2021
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From experimenting with podcasts to influencer marketing, and from snackable content to music videos and long-form content formats like web series, mutual fund brands leave no stone unturned to lure potential investors among the youth. BuzzInContent explores how MF brands are using new-age mediums and entertaining formats to tap the young audience

By Akansha Srivastava | January 05, 2021
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The brand and content platform Josh Talks curate real-life stories of people making a remarkable difference in the lives of others. The present film showcases the story of Sarita Rai from Bihar who, driven by a strong vision and supported by good advice, is affecting change in their own communities

By BuzzInContent Bureau | January 04, 2021
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