The pan-India survey that included metros and tier 1, 2, and 3 cities across 200+ influencers shows ~89.5% influencers witnessed a dip in engagement on their content since ASCI's guidelines went live

Premiering on August 13, the show will be aired every Friday at 7pm on MTV. The aim is to build newer touchpoints and strengthen the brand's resonance with target audiences

The goal behind the mandate is to use digital platforms to drive greater engagement with users and create financial awareness at a time when more Indians are investing in financial assets than ever before

BharatBox will work towards providing solutions such as television advertisements, influencer-generated social media content, branded content, interactivity and surveys to seek real responses from consumers about new launches via influencers, and e-commerce integrations encouraging direct purchases from audiences

Though brands may not be able to exceed 2019 (pre-pandemic) investments in content, they are gearing up for the festive session in an aggressive manner. With a performance mindset towards content, they expect interactive and influencer-driven content to see excellent engagement this time

The video created to launch the brand's rakhi label Sneh has been conceptualised in-house

The news platform will create digital-only video content, a TV show, and much more to raise awareness around cryptocurrency

The sessions are hosted by Raj Shrestha Juneja, Poker player, YouTuber and founder of Poker Life India, who will be seen in conversation with international mindset coaches such as Adam Carmichael, Karim Chelli

They launched a video that showcases a light-hearted engagement between friends who choose to create a unique occasion by sending each other a Black & White Hipster hamper with snackable recipes that they put together themselves and an easy-to-mix cocktail kit

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that raising awareness for vaccination is a meaningful opportunity for brands. If done not just via expression (videos, songs, etc.) but via enablement, it can result in increasing their goodwill among the public and position them as social benefactors

The company will focus on representing and working with influencers with a niche to ensure optimum output and returns for both brands and the influencers

The campaign features six short trailer films across different genres, with each one taking viewers on a captivating journey across the city

The creators posted videos of their feet rising above ground, giving the look of being swept off their feet. They also asked people to create similar videos. The best entries had a chance to win Mi 11 Lite phones

The campaign was centred around three key pillars of Enhance, Empower and Evolve devised to facilitate holistic development of bar staff across key locations

BuzzInContent.com explores how news channels need to go beyond set rules and formats of branded content in order to attract more brands

The film conceptualised and executed by Coconut Films; a Mumbai-based production house, touches upon various emotions and feelings attached to returning to one's safe haven—home

Bhuptani will be responsible for setting up the communications planning vertical for the agency's key businesses. She will further strengthen the content+ offering by refining and sharpening strategic content communications narratives

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, has picked five branded content samples to analyse how brands have reimagined the bond of protection between brother and sister to update their cultural stance. And the ways in which that has shaken the traditional understanding at the root