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The partnership aims at enhancing the content ecosystem and delivering top value entertainment content, while simultaneously helping brands reach their audiences

By BuzzInContent Bureau | June 06, 2019
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People can see ‘Paid partnership' on all the creators' branded content posts, which is important for ad transparency. Branded content ads for feed will be available to all advertisers in the coming weeks and for stories over the coming months

By BuzzInContent Bureau | June 06, 2019
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The web series is a part of the new entertainment section that will also stream trending content across music, movies, politics, sports, business and astrology

By BuzzInContent Bureau | June 06, 2019
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To encourage users pan-India to create engaging content to celebrate the spirit of World Cup, TikTok has also introduced an array of exciting in-app features, including a special sticker to celebrate th tournament

By BuzzInContent Bureau | June 03, 2019
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The brand has collaborated with leading chefs like Saransh Goila, Shipra Khanna, Amrita Raichand and Ajay Chopra who will create recipes using the product. It will also run a digital campaign inviting consumers to share different recipes using Alpenliebe Juzt Jelly

By BuzzInContent Bureau | May 31, 2019
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As part of the campaign #FlushTheAwkwardness and along with the brand's CSR wing We are Water Foundation India, it has established a pad library for female employees and installed pad vending machines at nine schools in rural India

By BuzzInContent Bureau | May 30, 2019
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Sameer Saxena, Chief Content Officer and Head, TVF Originals, shares their plans to launch 25-30 shows spanning across genres and offering viewers a premium content experience. He explains how their viewers are coming from tier II, III cities and global markets, including USA, UAE and Australia

By BuzzInContent Bureau | May 28, 2019
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Han, Chairperson of TopSocial India, tells BuzzInContent.com about the evolving content marketing and brand content space in India. She shares how the platform aims to rope in influencers from remote geographies, betting majorly on its technology

By Akanksha Nagar | May 27, 2019
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AIB officially announced the departure of Co-Founder Gursimran Khamba and CEO Tanmay Bhat's exit from the company. AIB shared its sad state of affairs at the company and how things are rough at their end. Within a few hours of the announcement, Khamba posted on Instagram about his new venture Light@27

By BuzzInContent Bureau | May 23, 2019
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Denying that the satirical web series is a direct jibe at Arnab Goswami, India Today says that it is merely providing a mirror to the news business

By Neha Kalra | May 23, 2019
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Based in Mumbai, Kanabar will report to Jigar Rambhia, National Director at Wavemaker

By BuzzInContent Bureau | May 22, 2019
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Are content creators the winners as they are getting better revenues for their investment on content or the OTT players, who are getting non-Bollywood and relatable localised content? BuzzInContent.com speaks to industry experts to find out who is gaining what because of the shift

By Akansha Srivastava | May 22, 2019
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Prior to this, Singh held the position of Chief Executive Officer leading the South Asia operations of GroupM

By BuzzInContent Bureau | May 21, 2019
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Through the initiative ‘Joy of running', the brand announces its association with the upcoming TCS World 10K Run 2019 as the official ‘Sports Goods Partner'

By BuzzInContent Bureau | May 21, 2019
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The brand is celebrating ‘I am who I am, unapologetically' in its new campaign ‘Den I'm' and unboxing four real artists to showcase the campaign with musicians

By BuzzInContent Bureau | May 17, 2019
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Under the brand's flagship CSR programme Shiksha, P&G has launched the film #DontLetDreamsWait conceptualised and created by Leo Burnett

By BuzzInContent Bureau | May 16, 2019
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After the success in the US, Europe and Australia, the company has set its foot in India. Marketers and agencies will get access to one of the largest native supply opportunities in the world, spanning dozens of programmatic native exchanges and SSPs, including Outbrain's own native advertising platform

By BuzzInContent Bureau | May 16, 2019
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In a conversation with BuzzInContent.com, Jankulovski talks about how content serves as a showcase of the Maserati lifestyle to its prospective customers and brands enthusiasts. Sharing its upcoming plans in the same space, he reveals how it is measuring ROI garnered from content initiatives

By Akanksha Nagar | May 16, 2019
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