Myntra has partnered with over 350 influencers and brands to deliver over 2,500 content pieces and will add 50 new pieces of content every day. Everything is shoppable on the feed and Myntra Studio will seamlessly close the loop, from inspiration to commerce

Bhanja, CEO, Consumer Products, Pidilite Industries, tells BuzzInContent.com how the brand is always on the lookout for collaborations to create meaningful content. He explains why any content strategy has to be closely knitted to the brand's strategy and strongly anchored in the business with community owners and champions to remain relevant

The series aims to make viewers recognise many deep-rooted beliefs and biases one may suffer from while taking a decision of any kind—be it shopping choices, complex relationship issues or investment decisions

The anthem is conceptualised by Big Bang Music and Kwan along with upGrad to drive the productive habit of learning from home during the quarantine

Content marketing experts suggest a few content marketing trends that are helping brands engage with consumers during Covid-19 crisis

The brand links the video with the brand message of #SavourThePause when everyone's life has been paused during the unprecedented times like these

BuzzInContent finds out from India's major content platforms their strategies to keep the content flow uninterrupted and various methodologies adapted for continuous engagement with the audience

The campaign was launched digitally by Chef Ranveer along with his son through a live session titled #KidsKitchenWithRanveerBrar on user-generated content platform Momspresso Hindi's Facebook page

Celebrated authors like Tazmeen Amna, Anushka Ravishankar, Deepa Agarwal, Shaguna Gahilode, Ruskin Bond and Paro Anand will read their books to children every evening on the Facebook pages of Shoppers Stop and Crossword

1000+ influencer parents are on board to share videos and pictures of them doing art and craft activities at home with their families and creating memories

The campaign conceptualised and designed by Cheil India shows our gratitude towards them

The psychological impact of home quarantine could be far-reaching. Brands can help people cope up with this pandemic and keep them in good spirits by engaging with them in an entertaining way. How does such messaging help during these times of physical, emotional and financial strain? BuzzInContent.com finds out

Imran Qadri, Head, Marketing and PR, Harley-Davidson Motor Company, talks to BuzzInContent.com about the premium motorbike's content strategy, how it keeps the Harley Owners Group (H.O.G) as the hero of brand stories and its continuous engagement on social media with bike lovers outside the community.

Known for creating unique experiences for customers, Nexa with its music property Nexa Music has been creating opportunities to promote original English music in the country. Having initiated on-ground experiential marketing in the form of Nexa Music Live Gigs, Shashank Srivastava, ED, Maruti Suzuki, tells BuzzInContent.com about future plans and how it amplifies reach

Conceptualised and executed by Kinnect, the brand joined hands with singer Shaan for the first performance of #LiveHomeHome

As people self-isolate and work from home, online gaming consumption is rising. BuzzInContent finds out how it's a good opportunity for brands and content creators alike to create high-quality, informative content as consumers will be seeking more ways to keep busy right now

The report says 70% B2B enterprises are creating more content than a year ago, with 52% planning to increase spending on content

The brand fetched over 1.5 million views on Instagram in an estimated spend of influencer collaboration ranging between Rs 3-7 lakh