In a freewheeling chat with BuzzInContent.com, Mehta, Senior VP at Content+, Mindshare, touched upon various aspects of content marketing. He said that conversations between agencies and brands have moved from single pieces of content initiatives to annual content calendars. He talked about Mindshare's expertise in the content marketing space and its growing usage in India

FilterCopy has launched a new Instagram-first format called ‘FilterCopy Mini', which will focus on telling short, relatable stories in just under a minute

In the latest video, the actor professes his love for India and its multi-dimensional attractions – the beautiful terrains, mesmerising experiences, mouth-watering cuisines – and his deep desire to be back and enjoy all of these

Ferraz, Creative Director, says if it is to appeal to the emotions of consumers, create a connection with the audience, or convey the brand values, branded content is your go-to medium

As part of the campaign amplification strategy, the brand undertook the influencer marketing route and made the Mohan sisters and Louis dance on the brand's most famous Makeba song

The At Home With Airbnb experiences allow guests to visit the host's personal spaces to learn their craft in small groups that allow for personal connections and conversations

The agency has partnered with Vidz.ai to help extend customisation and personalisation in videos under Twip

The content marketing company has elevated Garima Sharma to the role of Chief Product and Content Officer, Martha D'Souza as Senior VP of Finance and Legal, and Abhishek Sharma as Chief Revenue Officer

66% of the influencers have seen a significant increase in post engagement during Covid-19

Kartik Kala, Business Head, TopSocial India explains the deep and profitable relationship between brands and influencers

Das was earlier the Executive Cluster Head, Innovation Studio and Custom Content at Zee Entertainment Enterprises

Through the virtual event, Harley-Davidson India engaged with over 5.7 lakh organic viewers across social media platforms

The animation video uses movie names present on Flipkart Videos to fit the LGBT narrative

The music video features real people across the gender, sexuality, and gender expression spectrum, exploring the assertion of identity and the freedom to live authentically

The viral video is launched under the new campaign, where the brand will release a series of videos educating its audience on some popular slangs and phrases from different cities of India

The campaign revolves around the fact that objects are more than hoardings and actually mean something to each one of us through the cherished moments and memories that connect with it; hence repair it because it's #BondsThatLastForever

Initiated in April, shortly after the lockdown was announced, the campaign has to date garnered a total 700K impressions, cumulative engagement of 189k and 3k+ entries on Sony Alpha India Instagram page

With this partnership, creators who have submitted short films to IFP will get visibility and distribution to over 2.6 million followers across Dice Media's Facebook and Instagram pages