Conceptualised and executed by 22feet Tribal Worldwide, the workout videos are a mix of core strengthening, HIIT, pilates, yoga and stretching

Most new conversations today are on platforms like Instagram or TikTok where users can create and disseminate content. Amid the outbreak, UGC on such platforms has seen immense potential and a lot of brands are leveraging it to drive affinity. BuzzInContent finds out why brands need to imbibe this strategy now more than ever as not only it is a cost-saving mechanism but also a key strategic communication choice

Not a very avid user of influencer marketing, Vedantu collaborated with celebrity influencers to promote the initiative of free access to the platform during the lockdown caused by the coronavirus pandemic

ASMR stands for ‘Autonomous Sensory Meridian Response'. It is the term for the strange, tingly sensation people get when they watch stimulating videos that could help them relax and can even cause them to fall asleep

The branded content initiative of the alcobev brand endorses indigenous music and promotes home-grown artists and acoustics

The brand gets fitness experts for conducting live health sessions on its social media pages to help consumers stay fit while being at home and maintain their physical and mental well-being during COVID-19 lockdown period

Dharika Merchant, Chief Operating Officer, WORD, writes how leveraging the power of trusted influencers is one of the most ideal ways to strategically stay relevant in the market because they have the goodwill that can create an impact

Ankit Prasad, Founder and CEO, Bobble AI, suggests how it has become crucial for brands to stay afloat in a rapidly dwindling economy hit by the sudden outbreak of the pandemic Covid-19

By coming on board for initiative, the brands may get increased brand value and resonance, higher consumer engagement and participation

The challenge that is being amplified through influencers and celebrities has fetched over 1.23 lakh user-generated videos

Jha, an actress and a poet, in a piece titled ‘A letter to my 15 year old self', answers what wisdom would you draw from your present self and share it with your younger self. The piece has been conceptualised and produced by Tape A Tale

While most brands are still finding ways to spread awareness around the coronavirus, the influencer marketing agency in partnership with TikTok has come up with content videos and the #HandWashChallenge for Dettol to educate users globally. Madhavan tells BuzzInContent.com how it provides a 360-degree approach to brands, from content production to execution to finding a right influencer

BuzzIncontent.com caught up with content experts to understand how branded content on TV can deliver maximum ROI for all stakeholders

Netflix asked consumers to tell their mood in emojis, and they'll help in selecting which movie to watch. Doritos replied wishing there was an emoji for nacho, giving birth to another level of social media engagement that made #NachoEmoji trend on Twitter and a petition being filed on Change.org

The new party anthem features Nicky Pickky wherein she can be seen donning Ubon headphones while rapping in the video

Call for entries open for the inaugural awards honouring innovative content solutions of brands. Entry deadline: October 31, 2020

BuzzInContent compiles a list of content-driven campaigns done by Mastercard, ICICI Lombard, Tata Mutual Fund, Acko, IDBI Federal Insurance, DBS Bank and ICICI Prudential to celebrate Women's Day and to send across powerful messages

Elevates Axon Alex and Rishi Sen to Managing Partners of the agency. Roopak Saluja moves to the role of Chairman of The 120 Media Collective