The online campaign highlights real-life scenarios with people who have been victimised online. Blued has joined hands with Queerythm and Ya.All and launched helpline numbers to report such incidents
By BuzzInContent Bureau | July 11, 2019ILN, which owns Indiatimes, MensXP, iDiva and WhatsHot, was the first content platform to start branded text in India with a proper rate card, deliveries, analytics and mechanisms. In a candid chat with BuzzInContent.com, Bhatia talks about the importance of editorial integrity of content, his views on the evolving mindset of marketers on branded content and important issues related to the content marketing world
By Akansha Srivastava | July 09, 2019The brand brings on board cricketer Yuvraj Singh and dancer Shakti Mohan to create their own version of ‘Wavez4India' dance moves and urge followers to join the challenge on the short-form video platform
By BuzzInContent Bureau | July 08, 2019Akshat Gupt, who co-founded the boutique online video studio with his brother Advait Gupt, speaks to BuzzInContent.com about his renewed focus and expanded capabilities
By Akanksha Nagar | July 08, 2019The matrimony platform's internal social media team created content that related relationships and marriages with cricket
By BuzzInContent Bureau | July 05, 2019The four-episode web series is a sci-fi thriller tackling crucial aspects pertaining to the environment and air pollution
By BuzzInContent Bureau | July 05, 2019Little Black Book conceptualised and executed the campaign for the alcohol brand to drive awareness around the larger campaign #SmartDrinkingBuddy. The content platform was given the task to amplify its reach, with customer engagement and interaction
By BuzzInContent Bureau | July 04, 2019The feminine hygiene brand has launched a dedicated platform, periodpain.in, to drive the conversation and offer content around menstrual cramps
By BuzzInContent Bureau | July 04, 2019The user-generated content campaign conceptualised by Dentsu Webchutney witnessed 2,100% traffic spike from Instagram to the app. It helped the brand see a rise in Instagram traffic by 7,700%, 1,165% growth in the brand interactions with over 16 mn social impressions
By BuzzInContent Bureau | July 03, 2019BuzzInContent.com explores how well the headline sells the content and what are the ingredients of a good and impactful headline
By Akanksha Nagar | July 02, 2019The campaign aims to raise awareness about different medical specialities and the role that doctors play in their respective domains through interesting and educative infographics and animated videos
By BuzzInContent Bureau | July 02, 2019The digital innovation on Instagram was conceptualised by Blink Digital. Each note turned into piano keys had a word synonymous with KFC attached to it. By playing around with each set of piano keys, users could record their own sequence of the notes and upload it or send KFC India a direct message on Instagram
By BuzzInContent Bureau | July 02, 2019The initiative is timed around the world cup where Sehwag shares his winning mantras in a series of videos. He inspires the audience to share videos of their success mantras to hit beyond the boundaries
By BuzzInContent Bureau | July 02, 2019The first of the two rounds will be conducted online over three weeks followed by the second round including semi-final and final to be played offline on July 17, 2019, in Mumbai
By BuzzInContent Bureau | July 01, 2019Within five months of launching R.Bharat, the network is launching R.fluid, a new venture to strengthen its distinctive competence of storytelling and story-doing for advertisers
By BuzzInContent Bureau | June 28, 2019Apart from making brands' content go viral, Kalyan Kumar, Co-Founder and CEO of SoCat, tells BuzzInContent.com that the influencer marketing agency would also focus on movie marketing. He explains how they engineer the social spread of content
By Akanksha Nagar | June 28, 2019The song ‘Nayi Zindagi' showcases the story of HelpUsGreen, how it is solving critical problems like river pollution
By BuzzInContent Bureau | June 27, 2019The 2018 annual racing championship was hosted across three cities in India over a period of five months with over twenty racers in contention
By BuzzInContent Bureau | June 25, 2019