Rising Star Awards 2021 Gala [WATCH]

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In a freewheeling conversation with BuzzInContent.com, Diageo India's Content, Influencer Marketing and Brand Advocacy Head Khushboo Benani talks about the content strategy of Diageo's brands

By Akansha Srivastava | September 04, 2019
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The research highlighted insights from reasons for doing social selling, to the source of content, to belief on the system, to choices of learning

By BuzzInContent Bureau | August 29, 2019
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Wins ‘Best Investigative Film' of the year award for its documentary Amoli

By BuzzInContent Bureau | August 13, 2019
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He joins ex-Lowe Arun Iyer's agency from United Breweries where he was Head of Digital Marketing

By Akanksha Nagar | June 10, 2019
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The idea of the initiative is to break the barriers of body shaming and to motivate women to be comfortable in their own skin

By BuzzInContent Bureau | April 26, 2019
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FCB India was a close No. 2. A total of 17 metals were awarded in the category, where Cheil India fetched two Gold metals for adidas ‘The real Kashmir' and FCB got one Gold and one Silver for Horlicks' ‘Fearless songs'

By BuzzInContent Bureau | April 13, 2019
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Created by both the artists, the new song titled ‘How we do it' will be launched by the beverage brand on November 29

By BuzzInContent Bureau | November 26, 2018
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The trends are drawn from the winners of the Effective Content Strategy category of this year's international Warc Awards

By BuzzInContent Bureau | October 22, 2018
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Headquartered in Mumbai, the studio aims to fill the void of creating entertaining content by using insight-based communication for brands

By BuzzInContent Bureau | August 14, 2018
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Garg talks about the beauty brand's content marketing initiatives, the right way to look at content and its Cannes strategy

By Akansha Srivastava | May 08, 2018
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Based on the theme ‘Elements of Nature', the finalists were instructed to weave in stories using the four elements at Kanan Devan Hills – earth, fire, wind and water. These stories in the form of webisodes will be released every week on Tata Tea Kanan Devan's Youtube channel

By BuzzInContent Bureau | March 20, 2018
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Raghav Bagai, Co-Founder, Sociowash, writes about the massive engagement that brands can derive by jumping on the bandwagon of meme marketing but if done the right way

By BuzzInContent Bureau | September 15, 2021
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In today's Content & Culture article, Founder Hamsini Shivakumar and her colleague Kanika Yadav from Leapfrog Strategy Consulting, write that taking inspiration from Kerala Tourism's branded content, brands can maximise their messaging via exploring ordinary symbols associated with a place or product. For example, tales, myths, songs originating from the landscape itself can be employed to create an authentic aura that is both ordinary and exotic at once

By Hamsini Shivakumar | September 13, 2021
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In today's BuzzInContent's weekly section ‘Content & Culture', Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write how the edtech major is leaving no stone unturned when it comes to branded content. The brand has created content ranging from long-term content IPs to web series, from music to chat shows and others

By Hamsini Shivakumar | September 06, 2021
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BuzzInContent caught up with Sivan, Head of Marketing, Cargill Foods, to talk about Gemini Oil's focus and efforts on the content marketing front

By Akansha Srivastava | September 02, 2021
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The anthem has been facilitated in partnership with BookMyShow. The music for the song has been composed and produced by Sickflip

By BuzzInContent Bureau | September 01, 2021
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In episode 6 of BuzzInContent's monthly chat show Content Conversations, MG Motor's Udit Malhotra, Rumi Ambastha of The Man Company, Ramalingam Subramanian of CoinDCX, Pratik Gupta of FoxyMoron and Prashanth Challlapalli of Gravity Integrated talk about the importance of having a full-fledged content strategy and how to devise one that drives business goals

By BuzzInContent Bureau | August 30, 2021
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Leapfrog Strategy Consulting's Hamsini Shivakumar and Kanika Yadav, write that with its ability to offer stimulation and customised storylines, interactive content is a technological innovation well suited to the needs of the fast-paced consumerist culture. It is a concept worth exploring for brands and creators involved in branded content

By Hamsini Shivakumar | August 30, 2021
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