Rising Star Awards 2021 Gala [WATCH]

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Ramya Ramachandran, Founder & CEO, Whoppl, puts down a checklist brands and agencies must follow in order to collaborate with genuine influencers

By BuzzInContent Bureau | August 11, 2021
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Since its inception, GCN has delivered over 6x ROI and over two billion views across 16,000+ pieces of short and long-form content for brands

By BuzzInContent Bureau | August 06, 2021
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With this campaign, The Moms Co. aims at creating dialogues with experts in raising awareness about breastfeeding, helping address the concerns that breastfeeding moms have and making their breastfeeding journey easier

By BuzzInContent Bureau | August 06, 2021
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The series aims to transform different lives by breaking down the success journey of dedicated and hardworking individuals to inspire long-lasting transformation and self-exploration

By BuzzInContent Bureau | August 06, 2021
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The company has rolled out a contest encouraging fans and followers to share their Casio memories and get a chance to be featured on the official social media handle and win a Casiotone keyboard

By BuzzInContent Bureau | August 03, 2021
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The campaign evoked countless memories with thousands of netizens talking about their experiences. Many influencers such as Makapa Anand, Rakshan and Pugazh joined this clarion call and shared their fond memories

By BuzzInContent Bureau | July 30, 2021
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Neha Bahri, Founder Director BConnect, writes how content has the power to create an ever-lasting impact on a brand's target audience. The key is to ensure that brands are consistent and streamlined in their content marketing approaches

By BuzzInContent Bureau | July 28, 2021
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Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that the younger generation today, especially those located in urban areas, see themselves as global citizens. As much as they're rooted in their own local culture, they also enjoy interacting with content from overseas. Jalebi Baby-Zomato video fulfils an aspirational need to participate in a globalised world's culture

By Hamsini Shivakumar | July 26, 2021
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Nitesh Tiwari, the creative brain behind KBC's campaigns, speaks about his association with the reality show and the thought behind the new season's latest film

By BuzzInContent Bureau | July 19, 2021
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Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, analyses Netflix India's branded content strategy, including the content initiative for the film Haseen Dillruba, where inspector Rawat from Haseen Dillruba (played by Aditya Srivastava, known for his role as Abhijeet on C.I.D.) reaches out to the OG crime-solving team C.I.D. to help him crack the case central to the film

By Hamsini Shivakumar | July 12, 2021
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The agency will be responsible for Budweiser's overall influencer management, playing an important role in meeting specific campaign objectives, continuing to increase brand awareness and helping gain traction

By BuzzInContent Bureau | July 08, 2021
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Sid Mewara, Co-Host and Executive Producer, The Big Forkers, shares tips on creating content that is candid and keeps the audience hooked

By BuzzInContent Bureau | July 07, 2021
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The guidelines for influencer marketing, which are applicable from June 14, mandate a disclosure label for paid content. BuzzInContent finds out how a handful of influencers associated with big brands have been spotted flouting these rules

By Akanksha Nagar | July 06, 2021
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The fitness influencers who participated in the session were Rajan Sharma, who is a callisthenics coach and runs a callisthenics space called Cali101 in Mumbai, Tharun Kumar, who runs a fitness YouTube channel and Shraddha Ranghar, who has represented India in Taekwondo internationally

By BuzzInContent Bureau | July 06, 2021
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The virtual fashion show had Zivame women walking the ramp from home featuring collections across lingerie, shapewear, activewear and sleepwear

By BuzzInContent Bureau | July 05, 2021
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The quality of content is a function of input and with a creative block, there could be resultant delays in production and distribution of content. Sharing their personal experiences, content marketers and experts tell BuzzInContent how to deal with creative fatigue

By Akanksha Nagar | June 29, 2021
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The agency has positioned the unit as a ‘by invite' only club that permits creators that match the ethos of the agency. It is offering creators an in-house studio set-up, post-production perks, commitment to handle all legal aspects and the youngest creative team to back the content being created

By BuzzInContent Bureau | June 29, 2021
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Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes how Britannia Marie Gold's My Start-Up campaign is not just at the psychological level – where the audience watches a feel-good film about a homemaker-turned-entrepreneur and comes away feeling inspired. It has also tried to change the ground reality for every homemaker who may have never had the opportunity to pursue her interest/passion as a business before

By Hamsini Shivakumar | June 28, 2021
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