Kolhi posted a picture on Instagram, which shows him in 2010, holding a pair of Puma flipflops in one side. The second side shows him holding a sports shoes of the same brand of which he is now the brand ambassador

After a lot of deliberation and engagement with our readers to choose India's most-loved content marketing campaigns, BuzzInContent has finally released its much-awaited list of best content campaigns by brands in 2019

As part of the user-generated content contest, one needs to upload a video or a picture performing the challenges using the hashtags #SehatKaPromotionChallenge and #FortuneRicebranOil and tag Fortune Foods

The brand promoted its Reno2 phone through massive influencer marketing, content partnerships with travel and lifestyle publishers and experiential marketing around the music festival

The brand has collaborated with singer Guru Randhawa and music producer Vee for its latest original in adherence to the brand proposition of celebrating friendship

The fashion brand has resorted to hyper-local strategy by utilising the social media influence of its brand ambassador at the regional level

BuzzInContent rewinds and reviews its most impactful and engaging stories in 2019 and compiles them for readers

In association with its brand ambassador Salman Khan's upcoming movie Dabangg 3, the initiative is one of the first motion-triggered challenges created by a brand on the TikTok platform in India. The cumulative number of views generated across the #SwagStepChallenge series is around 30 billion

In a chat with BuzzInContent, Sharma, Chief Marketing Officer at NoFiltr, an influencer incubator company, talks about the nuances of the change in YouTube's recent policy update around ‘kids-friendly content'

The campaign is executed in partnership with Plan International, a global non-profit organisation, which is leading the movement to campaign for the rights of young women and girls, to take their fight against gender inequality a step further

SBI Life Insurance, under its digital property ‘Real Life Real Stories', showcases selfless acts of unsung heroes and their empowering journeys to encourage others to bring about a change in the society

This series has been conceptualised by the PUBG Mobile India team while Saatchi & Saatchi Propagate in collaboration with Content Factory is handling the plots, storyline and production

The brand has been doing several content initiatives to promote the campaign. The brand collaborated with Grazia India to launch the influencer marketing initiative to amplify the campaign further

Digital platforms are full of sponsored, advertiser-funded and even purely subscription-based content. Brands want to be a part of all kinds of content. But does too much of branded content work with viewers or does it distract them? BuzzInContent.com analyses

As part of the campaign, the brand is crowdsourcing ideas from consumers to suggest the ingredients of the brand's upcoming Dairy Milk limited-edition chocolate. To amplify the campaign, the brand collaborated with LBB to execute an event and also partnered with leading food influencers to promote it

TVF's branded content Kota Factory for Unacademy has topped the list. The other web series that found place in IMDb's top 10 list include Tripling done for Drivezy, Humorously Yours and Flames

Khanna will be seen sharing quick Christmas recipes on Tata Sky's social media pages today at 4pm

The musical is conceptualised and executed by Mindshare Content Plus and distributed by Sony Music