Ramya Ramachandran, Founder & CEO, Whoppl, puts down a checklist brands and agencies must follow in order to collaborate with genuine influencers

Since its inception, GCN has delivered over 6x ROI and over two billion views across 16,000+ pieces of short and long-form content for brands

With this campaign, The Moms Co. aims at creating dialogues with experts in raising awareness about breastfeeding, helping address the concerns that breastfeeding moms have and making their breastfeeding journey easier

The series aims to transform different lives by breaking down the success journey of dedicated and hardworking individuals to inspire long-lasting transformation and self-exploration

The company has rolled out a contest encouraging fans and followers to share their Casio memories and get a chance to be featured on the official social media handle and win a Casiotone keyboard

The campaign evoked countless memories with thousands of netizens talking about their experiences. Many influencers such as Makapa Anand, Rakshan and Pugazh joined this clarion call and shared their fond memories

Neha Bahri, Founder Director BConnect, writes how content has the power to create an ever-lasting impact on a brand's target audience. The key is to ensure that brands are consistent and streamlined in their content marketing approaches

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that the younger generation today, especially those located in urban areas, see themselves as global citizens. As much as they're rooted in their own local culture, they also enjoy interacting with content from overseas. Jalebi Baby-Zomato video fulfils an aspirational need to participate in a globalised world's culture

Nitesh Tiwari, the creative brain behind KBC's campaigns, speaks about his association with the reality show and the thought behind the new season's latest film

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, analyses Netflix India's branded content strategy, including the content initiative for the film Haseen Dillruba, where inspector Rawat from Haseen Dillruba (played by Aditya Srivastava, known for his role as Abhijeet on C.I.D.) reaches out to the OG crime-solving team C.I.D. to help him crack the case central to the film

The agency will be responsible for Budweiser's overall influencer management, playing an important role in meeting specific campaign objectives, continuing to increase brand awareness and helping gain traction

Sid Mewara, Co-Host and Executive Producer, The Big Forkers, shares tips on creating content that is candid and keeps the audience hooked

The guidelines for influencer marketing, which are applicable from June 14, mandate a disclosure label for paid content. BuzzInContent finds out how a handful of influencers associated with big brands have been spotted flouting these rules

The fitness influencers who participated in the session were Rajan Sharma, who is a callisthenics coach and runs a callisthenics space called Cali101 in Mumbai, Tharun Kumar, who runs a fitness YouTube channel and Shraddha Ranghar, who has represented India in Taekwondo internationally

The virtual fashion show had Zivame women walking the ramp from home featuring collections across lingerie, shapewear, activewear and sleepwear

The quality of content is a function of input and with a creative block, there could be resultant delays in production and distribution of content. Sharing their personal experiences, content marketers and experts tell BuzzInContent how to deal with creative fatigue

The agency has positioned the unit as a ‘by invite' only club that permits creators that match the ethos of the agency. It is offering creators an in-house studio set-up, post-production perks, commitment to handle all legal aspects and the youngest creative team to back the content being created

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes how Britannia Marie Gold's My Start-Up campaign is not just at the psychological level – where the audience watches a feel-good film about a homemaker-turned-entrepreneur and comes away feeling inspired. It has also tried to change the ground reality for every homemaker who may have never had the opportunity to pursue her interest/passion as a business before