BuzzInContent Awards 2020

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Fortune wanted to connect with local communities at a cultural level to embed its Kachchi Ghani Mustard Oil in every Bengali kitchen, getting into a culturally relevant consumption space not tapped by other brands in the past

By BuzzInContent Bureau | December 28, 2020
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The campaign has a call to action, inviting Instagram users to participate in a contest, which gets Alpenliebe more visibility on the platform

By BuzzInContent Bureau | December 28, 2020
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On World Health Day, Tisca Chopra asked questions and navigated the audience to the journey of understanding what is good and bad for heart on dilkibaat.com. The video had four heart health questions with two options each, and Chopra would personalise the experience to every individual

By BuzzInContent Bureau | December 23, 2020
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This week, Hamsini Shivakumar, Founder, Leapfrog strategy Consulting, analyses whether the BuzzInContent Gold winner Unacademy's ‘Let's Crack It!' and Silver winner upGrad's ‘Aage Ki Soch' live up to the categorisation of branded content and if they stand apart from the adjacent field of advertising

By Hamsini Shivakumar | December 21, 2020
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The platform serves as a gateway between brands and influencers wherein they can mutually benefit by connecting with each other to find, create and execute campaigns on a seamless platform

By BuzzInContent Bureau | December 21, 2020
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The campaign by Wunderman Thompson was launched on the eve of Facebook's first Fuel for India virtual event. It captures real stories of how small businesses have moved online during the pandemic to recover and grow using the power of their Facebook communities

By BuzzInContent Bureau | December 18, 2020
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The film, focused at India's youth, aims to instil an appreciation towards the need to save and plan for their future, an act that will not only ensure financial freedom but also mitigate the high amount of concern and anxiety that they carry because of their inability to plan for retirement

By BuzzInContent Bureau | December 18, 2020
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The video features independent artist Ambika Nayak and Acapella group Instrumen presenting a fun and quirky way to make cocktails at home

By BuzzInContent Bureau | December 18, 2020
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The campaign stands out for addressing a major financial concern through a soothing blend of a rap song and suave dance moves. The use of the catchy rap song will ensure the message remains imprinted in the audience mind

By BuzzInContent Bureau | December 18, 2020
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Virat Kohli leads in terms of followers while MS Dhoni drives the highest engagement rate among male influencers. Anushka Sharma drives highest engagement rate in India, surpassing even PM Narendra Modi, says the report on top 1,000 Instagram influencers

By BuzzInContent Bureau | December 17, 2020
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The campaign is built on real-life challenges and embarrassment faced by women due to bra outlines being visible, restricting their choice of outerwear. It aims to highlight this issue and the taboos associated with it through humour which is fun and relatable

By BuzzInContent Bureau | December 16, 2020
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The campaign started with a static burst of influencer images that called attention to HDFC Bank's over 1000+ offers on cards, EasyEMI and loans. This aided brand recall with the visual cohesiveness of the posts as well as their striking 3-D quality

By BuzzInContent Bureau | December 16, 2020
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The campaign has been augmented with MTV and Saregama on board as media partners

By BuzzInContent Bureau | December 16, 2020
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In a freewheeling chat with BuzzInContent, Murthy, Head of Marketing and Digital Communications talks about the art of finding a balance in partnerships between brands and publishers, leading to effective branded content campaigns

By BuzzInContent Bureau | December 15, 2020
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The scenic video curated for the Skinn Escapade collection is inspired from the elements of nature. It speaks to adventure-seeking men between the ages 23 and 35, who are mesmerised with unravelling the unknown, and its mysteries

By BuzzInContent Bureau | December 15, 2020
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The show captures the true sentiments of the characters having a candid conversation about menstruation and understanding the physical and mental discomfort of heavy flow, cramps and PMS

By BuzzInContent Bureau | December 15, 2020
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The underlying principle of curation is being consumer-centric and that can help achieve success, conclude the panellists of the session titled ‘If content is king, curation is queen' at BuzzInContent Conversations

By Shradha Mishra | December 15, 2020
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When the logic grows old or doesn't help strongly distinguish between category competitors, reaching out to the emotional faculty can possibly ensure your product's renewed usage, writes Hamsini Shivakumar, the founder of Leapfrog Strategy Consulting

By Hamsini Shivakumar | December 14, 2020
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