The channel's radio jockeys across 30 cities in India took the task to #ExploreTheNight using the phone's night mode feature and posting a series of live videos on Facebook Live and photos on social media. The campaign has seen an engagement of more than 6.8 million
By BuzzInContent Bureau | October 29, 2019Rannvijay Singha, Rajkumar Rao, Sunil Chettri and Gurpreet Singh were seen giving a sneak peek of the wooden cask packaging on their Instagram stories, and sharing personal experiences and stories about being 18
By BuzzInContent Bureau | October 25, 2019First-ever web series by the brand as part of its ‘Real is Rare' campaign
By BuzzInContent Bureau | October 24, 2019The second season has also been launched in video format for all episodes and will be available on BII website, YouTube, Facebook and other video platforms
By BuzzInContent Bureau | October 23, 2019Flames S2 went live on October 18, Fathers Vol.2 will stream starting October 25 with both shows being available on TVFPlay and MX Player
By BuzzInContent Bureau | October 23, 2019It is often said agencies — creative, media or digital — act as ‘couriers', taking a proposal on behalf of brands and selling it to content creators, and are also limited by their ability to execute. Whether that's true or not, BuzzInContent.com speaks to content specialists to explore what role an agency can play in synergy with both brands and content creators
By Akanksha Nagar | October 22, 2019The study concludes that participants were most open-minded after reading an article
By BuzzInContent Bureau | October 22, 2019Marketers agree that custom content is important, but need to better understand context, highlights Getting Media Right 2019 study report by Kantar
By BuzzInContent Bureau | October 21, 2019Hungama will create original music with renowned artists for the festive season through No.1 Yaari Jam Originals. It will also enable budding musicians through No.1 Yaari Jam Pads to create their own music
By BuzzInContent Bureau | October 21, 2019The show has been on air since September 14 every Saturday at 9 pm with repeats on Sundays at 12 pm and Wednesdays at 5 pm
By BuzzInContent Bureau | October 18, 2019The India Country manager of WPP speaks to BuzzInContent.com on making the content to commerce journey more seamless for consumers and making customer touchpoints more contextual
By BuzzInContent Bureau | October 18, 2019Zee TV, Essence and Flipkart join hands to make TV viewing truly interactive during Flipkart's annual sale - Big Billion Days
By BuzzInContent Bureau | October 17, 2019Unlike other video offerings available today, Flipkart is integrating compelling technology in entertainment, for the widest consumer base which penetrates into the deepest parts of the country eying endless possibilities
By BuzzInContent Bureau | October 16, 2019India's first indigenously manufactured denim labels promote such art that keeps the youth spirit alive with their eloquent music
By BuzzInContent Bureau | October 15, 2019ASCI's bid to frame guidelines for social media influencers promoting brands and products has created a buzz. BuzzInContent.com talks to experts to find out if this move would force brands to withdraw from such paid partnerships
By Akanksha Nagar | October 14, 2019The content producer will create 18 new shows under the title Zomato Originals
By BuzzInContent Bureau | October 10, 2019The platform strengthens its regional reach with the launch of 7 new Indian regional languages on its social network
By BuzzInContent Bureau | October 10, 2019The content-related functions at most companies come under the ambit of CMOs, who at times have very little understanding of content. Given how vital content marketing is becoming for brands, experts say there's a dire need for brands to hire content specialists at the decision-making level
By Akanksha Nagar | October 09, 2019