Influencer tie-up and textual content have been at the core of Clovia's content marketing strategy since inception. The company, however, is shifting focus to creating more video content and is launching short ‘how to do' user-generated films

The documentary titled ‘The Morris Garages Story' will be premiered on September 24 on Discovery Channel. It is a part of the company's brand building and consumer awareness initiatives ahead of next year's launch

Iyer will be responsible for spearheading the content services at the communications agency

Adhering to the brand's purpose-driven communication, Brooke Bond Red Label has launched #ShreeGaneshApnepanKa, a campaign to celebrate the spirit of togetherness. It encourages everyone to open their minds and break the shackles of their notions to come together

He is all set to produce and debut in his first ever short film ‘Plus Minus', which will explore various dimensions of human relationships through the narrative of two individuals

Around 80% of the audience on social media is millennials who are more into pop culture. They are consuming content that is funny and entertaining, leading to an exponential rise in meme culture. Memes and GIFs have become an easy solution for brands to weave content. BuzzInContent finds out how brands are using memes

Mayur Sethi, Partner & COO, WittyFeed, shares how to choose a platform wisely, create a content keeping the audience in mind and craft a masterpiece that outshines the rest – organically

The Supreme Court of India has decriminalised homosexuality and abolished section 377 and the country is rejoicing. Social media is abuzz with people lauding the SC for the historic judgment. Brands too have joined the celebrations online

The campaign had 22 fashion and lifestyle bloggers telling their story of strength and how a saree helps them to showcase that. It has reached over 2.5 million people, with a six-time spike in visits to the Craftsvilla Instagram page. The campaign has seen over 220 posts, mostly from metropolitan cities

Businesses can use a report by Clutch to understand how content marketing is an effective tool for engaging prospective customers and improving SEO, particularly in the business-to-business space

In special category awards, Nykaa awarded for ‘Carving out a Niche' while AMFI awarded for ‘Breathing New Life into a Category'

Arré Studio has roped in veteran film-maker and ad-man Harsh Dave as Executive Producer to strengthen its development and execution capabilities in the original content space

The web series garnered 2.4 million total views and was a follow-up to the vox pop video of #GraveyardOfLifeGoals that was launched in end of March 2018 with popular YouTube star Sahil Khattar. The content initiative is a part of the company's campaign Samjho Ho Gaya, Life Goals. Done

He will report to Kartik Iyer, President Media Brands and Amplifi – Dentsu Aegis Network India

When consumers step into the role of advertisers and start speaking for the brand on various platforms, it gives the brand a kind of credibility and proximity with consumers that no amount of advertising can match. BuzzInContent.com finds out how user-generated content is working for brands

The attorneys argued that the site has created user content when it mines user data to ‘create' and ‘customize' an audience for a particular advertiser

The fast food brand has also launched a contest where consumers need to click a selfie with their favourite Sub, explain how it makes their mood and share it with #MakeItWhatYouWant

Along with The Better India and supported by UN Women India MCO, the campaign highlights the path-breaking work of six women catalysts of change