Rising Star Awards 2021 Entries Open - Enter Now

P

Premium
Image

For brands to make bigger conversations, the creative community has to build differently, says Vasconcellos, Head of Creative Shop, APAC Facebook

By BuzzInContent Bureau | April 10, 2018
Premium
Image

Elevates Saransh Agarwal to lead content strategy and business for Flux. He will report to Varun Duggirala, Content Chief of The Glitch

By BuzzInContent Bureau | April 10, 2018
Premium
Image

The food start-up that largely uses content marketing to reach out to consumers believes that the strategy doesn't lead to direct increase in sales but gradually cements the brand image in the mindspace of consumers

By Akansha Srivastava | March 27, 2018
Premium
Image

Mi LED TV offers over 500,000 hours of content. Under the strategic partnership, The Viral Fever's library of videos and web-series will be available across all Mi TV's, bringing forth the short, medium and long-form original content to the recently launched smart TV

By BuzzInContent Bureau | March 21, 2018
Premium
Image

Airborne explains how things work from the moment one books a ticket to exiting the airport terminal after a flight, covering all customer touchpoints through appealing illustrations, storytelling and the usage of easy language

By BuzzInContent Bureau | March 13, 2018
Premium
Image

RJs from Radio Mirchi, Fever, Radio One and Big FM presented interactive content related to the perils of ignoring the importance of monitoring the quality of air

By BuzzInContent Bureau | March 13, 2018
Premium
Image

A unique mix of interactive technology and personalised experiences at The Roadster Life Co.–Talking Store fetched 2X footfalls than competitor brands in Bangalore's most competitive retail district

By BuzzInContent Bureau | March 05, 2018
Premium
Image

The Vice-President and Portfolio Head for Luxury and Premium Brands of Diageo is not bothered about being unable to opt for direct advertising in India. Rather, he told BuzzInContent.com in an interview that Diageo has converted the liability into an asset

By Nalini Kher | February 26, 2018
Premium
Image

The brand has partnered with Kannada GEC Star Suvarna and OTT platform Viu to bring alive friendships of well-known personalities from real to reel life. The talk show has been launched in collaboration with Mindshare and Group M

By BuzzInContent Bureau | February 26, 2018
Premium
Image

The network's National Creative Director Manish Karnatak has been given additional responsibility to head Thwink that will work towards enabling strategic innovations and efficient creation of quality content for radio and clients

By BuzzInContent Bureau | February 23, 2018
Premium
Image

Nikhil Rastogi, Head Marketing and Digital Acquisition at the bank, talks about consumer passion points: family and friends, travel, sports, food and money and how the bank leverages it in its marketing strategies

By BuzzInContent Bureau | February 21, 2018
Premium
Image

Virginia Sharma, Director, Marketing Solutions, India, LinkedIn talks about the importance of being at the right platform with the right context and a clear brand mission and vision attached to the monetisation goals of the company

By BuzzInContent Bureau | February 21, 2018
Premium
Image

Joshi was speaking at Content Marketing Summit Asia 2018 on the possible ways in which brands and publishers can collaborate to create epic content. The panel included Rasika Tognatta of Turner, Komal Puri of Schwarzkopf and Samir Bangara of Qyuki

By BuzzInContent Bureau | February 21, 2018
Premium
Image

Speaking on Content Marketing Measurement, the Chief Marketing Officer of United Breweries lists three important things that should be kept in mind while approaching content strategies – innovation with scale, relatability and moment marketing

By BuzzInContent Bureau | February 20, 2018
Premium
Image

Branded content is the first space the Effectiveness Lab will explore, probing how consumers respond to different content strategies, creative approaches and formats

By BuzzInContent Bureau | February 19, 2018
Premium
Image

Irani talked about how Nykaa increased its sales through content marketing initiatives, dynamism in the space, trends, her thoughts on the changing consumer behaviour and partnering with external content creators

By Akansha Srivastava | February 15, 2018
Premium
Image

Appoints Prachi N Thadhani to lead new vertical that will collaborate with filmmakers and content creators to produce content in the form of web series, short films, special features and cater to the demand across OTT and digital platforms

By BuzzInContent Bureau | February 12, 2018
Premium
Image

74% Indian marketers plan to increase their budget this year, says LinkedIn survey

By BuzzInContent Bureau | February 12, 2018
Back to Top