66% of the influencers have seen a significant increase in post engagement during Covid-19

Kartik Kala, Business Head, TopSocial India explains the deep and profitable relationship between brands and influencers

Das was earlier the Executive Cluster Head, Innovation Studio and Custom Content at Zee Entertainment Enterprises

Through the virtual event, Harley-Davidson India engaged with over 5.7 lakh organic viewers across social media platforms

The animation video uses movie names present on Flipkart Videos to fit the LGBT narrative

The music video features real people across the gender, sexuality, and gender expression spectrum, exploring the assertion of identity and the freedom to live authentically

The viral video is launched under the new campaign, where the brand will release a series of videos educating its audience on some popular slangs and phrases from different cities of India

The campaign revolves around the fact that objects are more than hoardings and actually mean something to each one of us through the cherished moments and memories that connect with it; hence repair it because it's #BondsThatLastForever

Initiated in April, shortly after the lockdown was announced, the campaign has to date garnered a total 700K impressions, cumulative engagement of 189k and 3k+ entries on Sony Alpha India Instagram page

With this partnership, creators who have submitted short films to IFP will get visibility and distribution to over 2.6 million followers across Dice Media's Facebook and Instagram pages

Johnson & Johnson's lockdown content strategy has been to create compassionate and positive content that is purposeful and engaging. Gadgil tells BuzzInContent.com how purpose-led content strategy is not just a brand-building exercise but also fetches business

As part of the mandate, Indigo Consulting will strategically manage Maybelline New York's digital and social media campaigns and extensively support the velocity of their eCommerce efforts on the backbone of their core combination of a robust analytics operation, newly celebrated and revamped team, and their industry leading technology practice

Creating relatable and relevant content around certain occasions is a way for brands to connect with consumers. BuzzInContent.com brings a list of Father's Day campaigns that made a mark this year

Flipkart Video clocked a 2.5X jump in viewership in March and April 2020. Season 1 of the show had 63.6% of people returning to play the game daily and 96% of the audience who started the quiz, completing it every single day

The series created by Gaana's branded content division, Gaana Studios, targets students preparing for entrance exams. The show will feature people like Euphoria's Palash Sen and TVF's Creative Head Biswapati Sarkar

The concert will debut with a three-day fest starting from June 19 to 21, featuring Rajasthani folk musician Mame Khan on June 19, followed by Sufi artist Kavita Seth on June 20 and culminating with a music performance by Palash Sen with Euphoria on June 21

The video explores the personal connection that a beautician makes with the customer, where they share jokes and anecdotes while taking care of their grooming needs and also following the new guidelines

Since the agency route gets circumvented, its direct financial benefits are extended to the on-boarded Amplifiers, who would also be able to learn more with web series, key sessions and webinars on the platform