CastingAsia's solutions include influencer discovery and analysis among other things. It is known for its database of 1.7 lakh influencers and influencer data points, reaching a total potential audience of over 72 million users across the continent
By BuzzInContent Bureau | September 10, 2020Vaibhav Odhekar, COO and Co-Founder at POKKT, writes about key challenges the influencer marketing ecosystem face and the solutions
By BuzzInContent Bureau | November 04, 2020Shuchi Sethi, India Lead, Casting Asia (Asia's largest influencer marketing platform) at POKKT, gives tips on how to overcome challenges in influencer campaigns
By BuzzInContent Bureau | October 21, 2020In this article, brands and agencies discuss the changing depiction of the elderly in communication narratives, the popularity of senior citizen influencers and how they are becoming the most credible advocates of brands
By Akansha Srivastava | May 11, 2021