BuzzInContent.com talked to Darpan Sanghvi, Founder and CEO, MyGlamm and Priyanka Gill, Founder and CEO, POPxo, Co-Founder, MyGlamm, to discuss how MyGlamm will focus on the needs of users through the reach and scale of POPxo users. They talk about the post-acquisition future content and commerce plan

POPxo founder Priyanka Gill joins MyGlamm as Co-Founder. Together, MyGlamm and POPxo aim at an annual revenue of Rs 400 crore by December 2021

The content platform has gradually expanded itself from a digital community for women to a full-fledged e-commerce platform. The company has now started launching brick and mortar stores as well. In a conversation with BuzzInContent.com, Priyanka Gill, Founder and CEO, POPxo, shares the challenges involved in the content-commerce approach and how she's building a formidable retail platform on the back of content marketing

POPxo has collaborated with Hotstar, where the web series will be first streamed exclusively for 72 hours and then on the POPxo app

In a conversation with BuzzInContent, Rana Handa, Chief Business Officer, POPxo, talks about the potential of vernacular language, digital content consumption trend and its influencer marketing platform Plixxo

This initiative would involve users at every step of the creation process of MyGlamm beauty products

The online platform for women aims to strengthen its reach and engagement by addressing new audience groups

The content platform is offering lifestyle products like laptop sleeves, tote bags, multi-purpose pouches, phone covers, etc. It will expand into fashion and beauty over the next few months

The investment round was led by Neoplux (Doosan Group, Korea) and OPPO (China). Existing investors IDG Ventures India, Kalaari Capital, GREE Ventures (Japan) and Summit Media (Philippines) also participated

In an interaction with BuzzInContent.com, Priyanka Gill, Co-Founder, The Good Glamm Group and Founder and CEO, POPxo and Plixxo, spoke about the company's recent performance and the expansion plans for the days ahead

At the Group she will manage a multi-skilled content team across brands such as POPxo, MyGlamm, The Moms Co, St Botanica, Organic Harvest, etc

ScoopWhoop is the fourth big buyout for the group after The Moms Co, BabyChakra and content and commerce platform POPxo, which it acquired last year

The #Sahibaat campaign with Bollywood actress Richa Chadda highlights the importance of intimate hygiene and asks women to be more proactive whenever there's a clinical problem. The campaign is conceptualised by Wavemaker and POPxo

The web series powered by POPxo is featured on the YouTube channel Just Human Things, the first brand to be started under Writeous Studios

The Mumbai-based content platform will function under Good Media Co-led by Priyanka Gill, Co-founder of Good Glamm Group and CEO of Good Media Co.

This move results from analysing content consumption patterns of users which has now moved towards short video formats

GCC has raised Rs 200 crore seed capital from the Good Glamm Group and will be functioning independently

The group is also looking at closing out acquisitions in the beauty and personal care space covering all categories, says Darpan Sanghvi, Group Founder and CEO, Good Glamm Group. BuzzInContent.com catches up with both Sanghvi and Malini Agarwal, Founder, MissMalini, to understand what new and better offerings this acquisition will bring on the table and to discuss the future of content-to-commerce