Pawan Sarda

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Pawan Sarda, the Group's Head of Digital, talks about the brand's content play to target the regional markets for its local positioning

By Akansha Srivastava | April 24, 2018
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The brand's video content offering is hosted on its YouTube channel every Tuesday, Thursday and Friday at 5 pm. The show was launched in December 2018 and has gained popularity base of more than 2,50,000 subscribers

By BuzzInContent Bureau | June 07, 2019
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Conceptualised and executed by Social Kinnect, the rap named as ‘#India Ka Style Anthem' encapsulates what ‘India Ka Style' actually means to the youth. fbb used hip hop as a form of universal expression

By BuzzInContent Bureau | March 19, 2019
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