Kashyap Vadapalli, CMO and Business Head, Pepperfry, tells BuzzInContent that the brand now spends more on content marketing and influencer marketing
By Akanksha Nagar | October 07, 2021Conceptualised by Social Panga, the digital video showcases women from different fields – a writer, a fitness influencer and a rapper (Dee MC) to celebrate the new-age women who tread on lesser travelled paths and make a mark for themselves in diverse fields
By BuzzInContent Bureau | March 02, 2021In the campaign created in association with TVF's Girliyapa, the brand is subtly integrated in the story where a situation is created around ‘What if mothers behaved like government employees?'
By BuzzInContent Bureau | May 14, 2018The furniture e-tailer, which also has an offline presence, is moving its focus from capital-intensive TV advertising to low-cost content marketing to reach out to consumers and plans to invest in a web series
By Akansha Srivastava | April 10, 2018These days, brands are often seen dumping branded content after developing enough awareness in the market. In this backdrop, BuzzInContent tries to find out if branded content strategy is losing relevance or still in the game
By Akanksha Nagar | October 19, 2021This week, the founder of Leapfrog Strategy Consulting deciphers how Women's Day as an occasion resonates with Indian women and why do brands go gaga over it. She writes it is unclear what gap Women's Day is filling. Often, its messaging overlaps with the kind created for Mother's Day and Rakshabandhan
By Hamsini Shivakumar | March 08, 2021Divanshi Gupta, Director, The Marcom Avenue, writes how with content marketing, brands are not just attracting visitors for a stroll but also to fulfil their search query and interest them into buying their product or service
By Divanshi Gupta | March 02, 2020Salwan, co-founder and CEO of Little Black Book, shares key ingredients of the secret sauce of the platform's success and why it is the go-to place for brands looking to connect with millennials
By Akansha Srivastava | September 23, 2019Investing over 95% of its digital spends in content, the yogurt manufacturer driving its expansion through content marketing and rarely seen in mainstream advertising. The CMO shares the company's strategy with BuzzInContent.com
By Akanksha Nagar | August 21, 2019