Pepsi

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Cricketer Yuvraj Singh and dancer Shakti Mohan threw a dance step challenge on the short video content platform and asked the audience to create their own moves. The videos fetched over two million views in three days

By BuzzInContent Bureau | July 23, 2019
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The brand brings on board cricketer Yuvraj Singh and dancer Shakti Mohan to create their own version of ‘Wavez4India' dance moves and urge followers to join the challenge on the short-form video platform

By BuzzInContent Bureau | July 08, 2019
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The brand's ‘Har ghoont mein swag' anthem crosses 240 million views in the first 24 hours and draws over 15,000 user-generated videos, creating a new record on the video content app. The music video anthem features Disha Patani, Tiger Shroff and Badshah

By BuzzInContent Bureau | May 06, 2019
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The song features Disha Patani, Tiger Shroff and Badshah and is choreographed by Ahmed Khan. Released by T-Series, it is available on music streaming apps and YouTube

By BuzzInContent Bureau | April 08, 2019
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Season 1 of the web series crossed 45 million views on Hotstar. The new season features Bollywood stars Vicky Kaushal and Bhumi Pednekar and Tamil actress Raiza Wilson

By BuzzInContent Bureau | January 04, 2019
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The initiative is part of ‘The Dharavi Project', a hip-hop afterschool backed by Qyuki Digital and Universal Music

By BuzzInContent Bureau | December 03, 2018
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Created by both the artists, the new song titled ‘How we do it' will be launched by the beverage brand on November 29

By BuzzInContent Bureau | November 26, 2018
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Dilen Gandhi, Senior Director, Marketing – Foods Category, PepsiCo India, reveals why the brand chose GECs for its content initiative and partnered with Zee channels

By Akansha Srivastava | June 11, 2019
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Coca-Cola has etched itself in the memory of generations through Coke Studio. Levi's, Nescafe, Nexa among others have created musical concepts to increase their reach. Pepsi went on to the extent of launching a music channel with MTV. BuzzInContent.com explores why brands are obsessed with music properties

By Akanksha Nagar | February 12, 2019
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Singh was associated with the beer brand for nine years. Before that he was Vice-President, Marketing, at Spencer's and had earlier worked with PepsiCo and Dabur

By BuzzInContent Bureau | August 13, 2018
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The case studies will come up for final presentation between September 23 and 27, 2019

By BuzzInContent Bureau | September 03, 2019
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Use of social media challenges by brands is picking up as it generates a good amount of UGC. BuzzInContent.com finds out what kind of ROI brands are able to generate via such challenges

By Akanksha Nagar | August 27, 2019
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The new arm will develop a roster of stars to cater to the fast-growing pop culture market and serve the growing need from digital content platforms, brands and live experiences for new-age celebrities and fans who are digital natives

By BuzzInContent Bureau | August 02, 2019
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As a part of the in-show integration, the protagonists of eight shows will bring alive Kurkure's new positioning,‘Khayaal Toh Chatpata Hai'

By BuzzInContent Bureau | May 14, 2019
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The Vice-Chairman and Global Chief Strategy Officer of R/GA speaks to BuzzInContent.com on the challenges of content marketing. He asks if purpose-driven marketing can drive business

By Akansha Srivastava | April 23, 2019
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The media arm of WPP names Prasanth Kumar as COO – South Asia and Tushar Vyas as President Growth and Transformation, South Asia. Parthasarathy Mandayam named Mindshare's Chief Executive Officer – South Asia and Amin Lakhani named Mindshare's Chief Operating Officer- South Asia

By BuzzInContent Bureau | January 25, 2019
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Brands are associating with music to develop a cult property that also showcases their identity. Maruti Suzuki Nexa has taken the same route by launching Nexa Music in association with Qyuki Digital Media. What does the car brand want to achieve? BuzzInContent.com finds out

By BuzzInContent Bureau | January 21, 2019
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Deshpande has been a part of GroupM for over eight years, and has served as the Head of Mindshare Content Plus for the last three-and-a-half years

By BuzzInContent Bureau | January 07, 2019
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