Pepsi has launched a set of golden cans and packs inspired by Money Heist, leading up to the virtual fan party in October 2021 for all series fans
By BuzzInContent Bureau | September 02, 2021According to Sheeko Pepsi India's Brandscore, the brand collaborated with more than 29 influencers, whose posts reached more than 84 million people, with over 47,000 comments in an estimated media value between Rs 60-70 lakh
By BuzzInContent Bureau | June 05, 2020Ahead of Valentine's Day, Pepsi launched its ‘Swag Se Solo' music video that celebrates the single community. The video features Bollywood actor Salman Khan
By BuzzInContent Bureau | February 24, 2020The campaign featuring choreographer Melvin Louis and actress Ashnoor Kaur garnered over four billion views with close to 11 million shares
By BuzzInContent Bureau | January 14, 2023An extension of the Har Ghoont Mein Swag campaign, the anthem features the duo who are ready to take India by storm with their musical hattrick
By BuzzInContent Bureau | May 02, 2022The brand strategically collaborated with influencers, content creators and celebrities, which led the virtual party clocking 2.4 million views on MX Player, 3.3 million views on YouTube, and 3.4 million views on Twitter in 24 hours
By BuzzInContent Bureau | October 22, 2021The beverage brand recently announced an ultimate virtual fan party of Money Heist, which will be streamed on Netflix India's YouTube channel. While Yashraj Mukhate has composed a special invite, YouTuber Mythpat is creating a stir in a latest video
By BuzzInContent Bureau | October 08, 2021Premiering on October 9 at 7.30 pm on YouTube, Money Heist fans will get a sneak peek into the upcoming volume 2 of the finale season
By BuzzInContent Bureau | October 06, 2021Over the next few days, the composition is set to be popularised by internet personalities such as Awez Darbar, Avneet Kaur, Dhanashree Verma, Gauhar Khan, Shehnaz Gill and Jannat Zubair to name a few
By BuzzInContent Bureau | June 16, 2021The song is built on an insight that 87% consumers are missing their friends immensely while at home
By BuzzInContent Bureau | August 03, 2020The #SwagStepChallenge that aims at encouraging people to use traditional greetings like salaam and namaste has garnered 17 billion views across TikTok and Instagram
By BuzzInContent Bureau | June 08, 2020Content creators such as Bharti Singh, Sonam Bajwa, Kusha Kapila will be seen engaging with their audiences and sharing their version of missing mango experiences, and Slice quenching their craving
By BuzzInContent Bureau | May 29, 2020Celebrities Shraddha Kapoor, Shikhar Dhawan and Pearle Maaney bond over breakfast with the Michelin star chef as he rustles up exciting new recipes with Quaker Oats
By BuzzInContent Bureau | March 11, 2020Composed by Tanishq Bagchi and choreographed by Remo D'Souza, the anthem is an extension to the youth-centric campaign, ‘Har Ghoont Mein Swag' and intents to celebrate the youth of today who is single by choice
By BuzzInContent Bureau | February 12, 2020The housemates were divided into teams for the ‘Kurkure Vigyapan Mein Chatpatapan' Task, wherein they were asked to try their hands at creating their own Kurkure advertisements while bringing alive the brand's positioning, ‘Khayaal Toh Chatpata Hai'
By BuzzInContent Bureau | January 16, 2020As part of the brand integration, a ‘Quaker Oats Fuel For The Real Fit' task was undertaken. Contestants created recipes using Quaker Oats, which were judged by celebrity chef Vikas Khanna
By BuzzInContent Bureau | January 10, 2020In association with its brand ambassador Salman Khan's upcoming movie Dabangg 3, the initiative is one of the first motion-triggered challenges created by a brand on the TikTok platform in India. The cumulative number of views generated across the #SwagStepChallenge series is around 30 billion
By BuzzInContent Bureau | December 30, 2019Cricketer Yuvraj Singh and dancer Shakti Mohan threw a dance step challenge on the short video content platform and asked the audience to create their own moves. The videos fetched over two million views in three days
By BuzzInContent Bureau | July 23, 2019