The fully automated and transparent judging process without any manual intervention will give the first finalists of the inaugural BuzzInContent Awards. BuzzInContent Conversations line-up announced

The brand also launches a special Cookbook featuring 30 sweet and savory recipes for your everyday breakfast

Fans in specific markets can get rewards and in-game prizes with the purchase of Mountain Dew products. Mountain Dew is official beverage sponsor of PubG Mobile Pro League Americas, PubG Mobile World League, PubG Mobile Global Championship 2020

Tropicana's new campaign brings about a clear distinction between people who are doers and people who just talk, thereby celebrating the genuineness of the young generation

Conceptualised by VMLY&R, the campaign witnessed participation from leading brands such as Fevikwik and Policybazaar and over 1,000 influencers

The brand collaborated with celebrities and influencers who posted videos of them dancing to the anthem. It also celebrated the resilient spirit of news channels and other brands through social media posts and outdoor hoarding

Set to the lyrics ‘Yeh Desh Hai Veer Jawaano Ka, Albelo ka Mastano ka, Yahan Sadiyon Se Ye Reet Hai Ji, Har Darr Ke Aage Jeet Hai Ji', the anthem reiterates the brand philosophy of ‘Darr Ke Aage Jeet Hai' and salutes the nation's spirit of emerging victorious in the face of fear

Within 48 hours, the videos garnered an engagement of more than 2.7 million on social media

Netflix asked consumers to tell their mood in emojis, and they'll help in selecting which movie to watch. Doritos replied wishing there was an emoji for nacho, giving birth to another level of social media engagement that made #NachoEmoji trend on Twitter and a petition being filed on Change.org

In various social media posts, the young influencers are seen creating content promoting the thickness of the reformulated Slice

The musical is conceptualised and executed by Mindshare Content Plus and distributed by Sony Music

The campaign titled ‘Smile Deke Dekho Duet' is an attempt to convey the flavours story of the brand in a meaningful way, all at the back of a simple insight — smiles lead to connections and Lay's brings a smile to consumers faces

The case studies will come up for final presentation between September 23 and 27, 2019

Use of social media challenges by brands is picking up as it generates a good amount of UGC. BuzzInContent.com finds out what kind of ROI brands are able to generate via such challenges

The new arm will develop a roster of stars to cater to the fast-growing pop culture market and serve the growing need from digital content platforms, brands and live experiences for new-age celebrities and fans who are digital natives

As a part of the in-show integration, the protagonists of eight shows will bring alive Kurkure's new positioning,‘Khayaal Toh Chatpata Hai'

The Vice-Chairman and Global Chief Strategy Officer of R/GA speaks to BuzzInContent.com on the challenges of content marketing. He asks if purpose-driven marketing can drive business

The media arm of WPP names Prasanth Kumar as COO – South Asia and Tushar Vyas as President Growth and Transformation, South Asia. Parthasarathy Mandayam named Mindshare's Chief Executive Officer – South Asia and Amin Lakhani named Mindshare's Chief Operating Officer- South Asia