The campaign featuring choreographer Melvin Louis and actress Ashnoor Kaur garnered over four billion views with close to 11 million shares

Content creators such as Bharti Singh, Sonam Bajwa, Kusha Kapila will be seen engaging with their audiences and sharing their version of missing mango experiences, and Slice quenching their craving

Celebrities Shraddha Kapoor, Shikhar Dhawan and Pearle Maaney bond over breakfast with the Michelin star chef as he rustles up exciting new recipes with Quaker Oats

The housemates were divided into teams for the ‘Kurkure Vigyapan Mein Chatpatapan' Task, wherein they were asked to try their hands at creating their own Kurkure advertisements while bringing alive the brand's positioning, ‘Khayaal Toh Chatpata Hai'

As part of the brand integration, a ‘Quaker Oats Fuel For The Real Fit' task was undertaken. Contestants created recipes using Quaker Oats, which were judged by celebrity chef Vikas Khanna

Cricketer Yuvraj Singh and dancer Shakti Mohan threw a dance step challenge on the short video content platform and asked the audience to create their own moves. The videos fetched over two million views in three days

The brand brings on board cricketer Yuvraj Singh and dancer Shakti Mohan to create their own version of ‘Wavez4India' dance moves and urge followers to join the challenge on the short-form video platform

Season 1 of the web series crossed 45 million views on Hotstar. The new season features Bollywood stars Vicky Kaushal and Bhumi Pednekar and Tamil actress Raiza Wilson

Shailja Joshi, Associate Director, Potato Chips Category, PepsiCo India, tells BuzzInContent that the core thought behind the campaign was that whether one is committed, happily single or in a long-distance relationship– no matter what the scenario may be, Lay's can help celebrate their ‘RelationChip Status'

The PepsiCo brand brought on board several influencers and celebrities to take up the #KyaMasaleHain and #BaapReBaap challenge and guess the flavours used in Kurkure's two new launches

Dilen Gandhi, Senior Director, Marketing – Foods Category, PepsiCo India, reveals why the brand chose GECs for its content initiative and partnered with Zee channels

Singh was associated with the beer brand for nine years. Before that he was Vice-President, Marketing, at Spencer's and had earlier worked with PepsiCo and Dabur

Krishnan will be replacing Ravpreet Ganesh, who is now moving on from the Groupe

An extension of the Har Ghoont Mein Swag campaign, the anthem features the duo who are ready to take India by storm with their musical hattrick

The brand developed a filter through which users and influencers were able to decide the ending of its latest TVC that featured actor Kartik Aryan

The campaign includes posts from brand ambassadors Alia Bhatt, Siddhant Chaturvedi and content creators Ritika Badiani and Palak Sindhwani, among others

With over 70% members from the client-side and ~50% female members, the jury panel represents all the stakeholders

The brand strategically collaborated with influencers, content creators and celebrities, which led the virtual party clocking 2.4 million views on MX Player, 3.3 million views on YouTube, and 3.4 million views on Twitter in 24 hours