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GCC has raised Rs 200 crore seed capital from the Good Glamm Group and will be functioning independently

By BuzzInContent Bureau | January 05, 2022
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In a conversation with BuzzInContent, Rana Handa, Chief Business Officer, POPxo, talks about the potential of vernacular language, digital content consumption trend and its influencer marketing platform Plixxo

By Akansha Srivastava | June 12, 2018
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The group is also looking at closing out acquisitions in the beauty and personal care space covering all categories, says Darpan Sanghvi, Group Founder and CEO, Good Glamm Group. BuzzInContent.com catches up with both Sanghvi and Malini Agarwal, Founder, MissMalini, to understand what new and better offerings this acquisition will bring on the table and to discuss the future of content-to-commerce

By Akanksha Nagar | December 20, 2021
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BuzzInContent.com talked to Darpan Sanghvi, Founder and CEO, MyGlamm and Priyanka Gill, Founder and CEO, POPxo, Co-Founder, MyGlamm, to discuss how MyGlamm will focus on the needs of users through the reach and scale of POPxo users. They talk about the post-acquisition future content and commerce plan

By Akanksha Nagar | September 10, 2020
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POPxo founder Priyanka Gill joins MyGlamm as Co-Founder. Together, MyGlamm and POPxo aim at an annual revenue of Rs 400 crore by December 2021

By BuzzInContent Bureau | August 07, 2020
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BuzzInContent finds out from India's major content platforms their strategies to keep the content flow uninterrupted and various methodologies adapted for continuous engagement with the audience

By Akansha Srivastava | April 09, 2020
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BuzzInContent.com brings to you tips and solutions that will help brands stand out with their regional content strategy and win consumers' mind space by producing culturally relevant content for them

By Akanksha Nagar | December 11, 2019
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The content platform has gradually expanded itself from a digital community for women to a full-fledged e-commerce platform. The company has now started launching brick and mortar stores as well. In a conversation with BuzzInContent.com, Priyanka Gill, Founder and CEO, POPxo, shares the challenges involved in the content-commerce approach and how she's building a formidable retail platform on the back of content marketing

By Akanksha Nagar | June 10, 2019
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The increasing demand for social media influencers among brands has led to the emergence of agencies specialising in influencer marketing. But why do brands go for these agencies and how does this category of marketing work? BuzzInContent.com dives deep for an answer

By Akanksha Nagar | May 28, 2019
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At a time when FMCG giants like P&G and Unilever have called out influencers due to lack of credibility and authenticity in their followers, brands are learning the art of selecting right influencers after making trial and errors. What do influencers bring to the table and what are the things to keep in mind while designing content for influencers? BuzzInContent.com analyses

By Akanksha Nagar | March 12, 2019
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POPxo has collaborated with Hotstar, where the web series will be first streamed exclusively for 72 hours and then on the POPxo app

By BuzzInContent Bureau | June 27, 2018
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The investment round was led by Neoplux (Doosan Group, Korea) and OPPO (China). Existing investors IDG Ventures India, Kalaari Capital, GREE Ventures (Japan) and Summit Media (Philippines) also participated

By BuzzInContent Bureau | May 02, 2018
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