In an exhaustive interview with BuzzInContent, the founders of the content company, Ashwin Suresh, Aditi Shrivastava, and Anirudh Pandita, talk about their expansion plans, content strategy and perspective on the content marketing space growing in India

The company that runs socially distributed channels - FilterCopy (short videos), Gobble (food and lifestyle videos), Dice Media - will utilize the fresh capital to invest in content, technology, and talent

This marks Amazon.in's first online association with any digital storyteller. The web series integrates the messaging of all the three brands in the storyline. Amazon.in is the presenting sponsor. The series has been powered by Butterfly Ayurveda. Pipa • Bella is the associate sponsor

The web show is created by Pocket Aces food channel Gobble and the lifestyle genre mini-series will have five episodes with one new celebrity every week

Amid a debate over whether it is the content creator who decides the success of a content piece or the distribution platform, BuzzInContent.com finds out who wins the race

Long-term partnerships between advertising agencies and brands are a norm of sorts. But it is not the same when it comes to brands partnering with content platforms, content creators and content specialist agencies. BuzzInContent explores the reasons behind such short-term associations and the future potential

Investing over 95% of its digital spends in content, the yogurt manufacturer driving its expansion through content marketing and rarely seen in mainstream advertising. The CMO shares the company's strategy with BuzzInContent.com

In a freewheeling chat with BuzzInContent.com, Saxena talks about the kitchenware brand's high standard of requirements from content creators and how it is driving its marketing activity solely on digital through content

The brand is set to launch its in-house content hub ‘Zoom Studio' by the end of 2019 and will also collaborate with music streaming apps to launch customised music playlists on its app

In the last few years, the youth-centric media platform has become a preferred choice of brands for content marketing. In a conversation with BuzzInContent.com, ScoopWhoop's founders Sattvik Mishra (CEO) and Rishi Pratim Mukherjee (COO) talk about their relevance for brands, reliance on third-party platforms for reach, and turning to a sustainable business model

Are content creators the winners as they are getting better revenues for their investment on content or the OTT players, who are getting non-Bollywood and relatable localised content? BuzzInContent.com speaks to industry experts to find out who is gaining what because of the shift

In an interview with BuzzInContent.com, the CEO and Founder of Fork Media tells why too much dependence on platforms such as Facebook could backfire for content creators. He talks about the importance of great storytelling in longer format and the engagement that it can deliver for brands

Why is it that the platforms that were initially these creators' stepping stones to success are no more their first choice to put premium content? BuzzInContent.com analyses

As the brand launches a series of recipe videos in partnership with Gobble, Anil Viswanathan, Director, Marketing (Chocolates), Mondelez India, shares the brand's content strategy with BuzzInContent.com

A lot of brands tried their hands on content marketing in 2018, but it doesn't deliver results if done half-heartedly and can surpass the traditional advertising if the brand objective and distribution strategy is clear. This article outlines what 2019 has in store for content marketing

As ‘content marketing' became a buzzword in India in recent times, most brands left no stone unturned to embark on the content path. BuzzInContent.com compiles its list of favourite content marketing campaigns that will inspire the brands to do more of it in 2019

The platform partners with Indian media brands who will create made-for-mobile publisher stories and TV-like shows for Snapchat, across multiple genres

Tamanna Punjabi, a PR professional accused him of sexual assault when she was in a relationship with him. Banerjee wrote on Instagram about his resignation from the content platform