Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that it is essential to promote communication that does not perpetuate stereotypes, objectify individuals, or glorify negative behaviours such as stalking

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write, how today's youth hostels aren't merely piggybacking on prevalent travel themes and symbols of ‘tourist destinations'; they're in fact pioneering novel narratives around travel and tourism

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that travel brands must know their role in the travel ecosystem, bring meaningful concepts of travelling, show a deeper understanding of the youth cohort and use engaging marketing tactics

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that brands must stay culturally relevant, use humour, prioritise authenticity and strike a balance between emotions and branding in content

Hamsini Shivakumar & Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that fitness is now seen as a journey enriched with cultural and symbolic nuances, holding a mirror to societal aspirations and lifestyles. Therefore, brands will need to evolve, ensuring that their narratives remain relevant and connected to the cultural pulse of the nation

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write about the shift in the marketing campaigns of stationery brands by taking a look at how Classmate, Linc, Navneet, and Camlin, have made their mark in the world of education through their unique marketing strategies

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that brands might need to rethink their strategy and shift from pure infotainment to more engagement via empathy and relatability. On the other hand, influencers should ensure that while sharing personal experiences, they maintain the factual correctness of investment principles

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write how brands can take a more evocative approach to truly harness the power of the monsoon and make a lasting impact on the audience

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that by weaving the brand story with the story of India, using the vehicle of technology, our creative agencies have shown us the path to a brighter future, not just that of Indian advertising but of India itself

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about the communication and storytelling about impulsivity and spontaneity, focusing on four brands

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write about the connection between memes and content creation, along with some examples of brands that use memes very well in their communications

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that by blending content creation and cultural significance, Nykaa, Mamaearth, Soultree, Plum have established themselves as key players in the skincare industry

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that by tapping into the realms of mobility, catchy tunes, and a sense of adventure, brands like Boat, JBL, and Skullcandy have successfully managed to engage with the youth and grab their attention

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting explore the brands which chose the unconventional path for celebrating the day dedicated to mothers

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about how brands need to figure out what position their own users especially their loyal user base takes on controversial topics pertaining to race, gender and religion

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that through branded content companies like Upstox, CNBC and Smallcase stand in the youth audience's shoes, see the world through their eyes, speak their language, highlight how young people think about money and then share nuggets of wisdom about money management

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting explore how Ramzan and Eid are portrayed in Indian-branded content

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about the portrayal of family relationships in different forms in branded content and the benefits associated with it