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Prega News

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Instead of directly selling the brand to consumers, Prega News thought of creating awareness around pregnant working women and their plight during and after the pregnancy and how colleagues can be supportive during these tough times

By BuzzInContent Bureau | April 03, 2018
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The campaign #CoolHaiMeriMaa reiterates that a mother's confidence in a child helps the child to progress and succeed in life. The initiative appreciates their will of standing tall and smiling for their children and guiding them in the toughest of tough situations

By BuzzInContent Bureau | April 29, 2021
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The video campaign #SheIsCompleteInHerself strives to invoke a sense of empathy among its audience and urges them to help those couples who are facing the issue of infertility

By BuzzInContent Bureau | February 24, 2021
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The campaign narrates the multiple negative thoughts that a woman goes through during pregnancy in the middle of the Covid-19 pandemic

By BuzzInContent Bureau | October 12, 2020
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Mankind has got an unprecedented success through its first few content marketing initiatives. BuzzInContent.com got in touch with the company's AGM, Product Management, to learn about the brand's content marketing strategy, the stickiness of content and how it would reach tier II and III cities

By BuzzInContent Bureau | March 13, 2018
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Brave New World wins three awards including a Gold AME for its content marketing campaigns done for Myntra's brand Roadsters. ADK Fortune won Silver for Prega News' content initiative #YourSecondHome

By BuzzInContent Bureau | March 27, 2018
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The Founder of Leapfrog Strategy Consulting writes that given the times we are living in, if brands start relevant and wide-reaching conversations to grow awareness around mental well-being, they could make a dent in the social handling of the issue and, of course, be remembered fondly as changemakers by consumers

By Hamsini Shivakumar | May 03, 2021
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This week, the founder of Leapfrog Strategy Consulting deciphers how Women's Day as an occasion resonates with Indian women and why do brands go gaga over it. She writes it is unclear what gap Women's Day is filling. Often, its messaging overlaps with the kind created for Mother's Day and Rakshabandhan

By Hamsini Shivakumar | March 08, 2021
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Amid the pandemic, content marketers juggled between reduced budgets and shooting restrictions, and had to re-strategise content plans in view of evolving consumption habits. BuzzInContent.com spoke to content marketers who share mistakes they made while executing content-driven campaigns and lessons they got last year

By Akanksha Nagar | January 12, 2021
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