Instead of directly selling the brand to consumers, Prega News thought of creating awareness around pregnant working women and their plight during and after the pregnancy and how colleagues can be supportive during these tough times

The phase-wise campaign began with a digital film showcasing how mothers always try to be perfect in every aspect, and when they make a mistake, they are surrounded with clouds of guilt

The film attempts to break the stereotypical image of a mother who always forces herself to be perfect in everything

The brand roped in 21 influencers across the country to make the women aware of their at-home pregnancy test kits

Season 6 showcases the enriching journey of a young couple faced with an unplanned pregnancy and eventually taking a leap of faith into parenthood

The campaign #CoolHaiMeriMaa reiterates that a mother's confidence in a child helps the child to progress and succeed in life. The initiative appreciates their will of standing tall and smiling for their children and guiding them in the toughest of tough situations

The video campaign #SheIsCompleteInHerself strives to invoke a sense of empathy among its audience and urges them to help those couples who are facing the issue of infertility

The campaign narrates the multiple negative thoughts that a woman goes through during pregnancy in the middle of the Covid-19 pandemic

Mankind has got an unprecedented success through its first few content marketing initiatives. BuzzInContent.com got in touch with the company's AGM, Product Management, to learn about the brand's content marketing strategy, the stickiness of content and how it would reach tier II and III cities

The brand roped in influencers like Surbhi Sharma, Nimisha Arora, Rashmi Thakur, Varsha Balani, among others

Brave New World wins three awards including a Gold AME for its content marketing campaigns done for Myntra's brand Roadsters. ADK Fortune won Silver for Prega News' content initiative #YourSecondHome

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting talk about the brands that this year on Mother's Day took a welcome and much-needed de-tour from their usual storytelling practises reserved for the occasion

BuzzInContent.com compiles some of the Women's Day campaigns that bring a smile to faces and motivate women to go ahead in life in whatever field they desire to be in

Moment marketing has been a buzzword among agencies and brands for quite some years now. But is churning content for every occasion really a strategy or does it dilute a brand's message? BuzzInContent finds out why latching on to every conversation can backfire for a brand and when moment marketing can turn into spamming for consumers

The weekly column Content & Culture by Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting examines the fairly known and yet loosely defined ‘feeling of home' used in branded content initiatives

On May 28, BuzzInContent conducted the third Live session of its monthly chat show Content Conversations. Smita Murarka, CMO, Duroflex, Ruchika Varma, CMO, Future Generali India Insurance, Piali Dasgupta, Sr VP, Marketing, Columbia Pacific Communities and Anuj Gosalia, Co-Founder and CEO, Terribly Tiny Tales, discussed the nitty-gritty of creating content on such a sensitive and serious topic

The Founder of Leapfrog Strategy Consulting writes that given the times we are living in, if brands start relevant and wide-reaching conversations to grow awareness around mental well-being, they could make a dent in the social handling of the issue and, of course, be remembered fondly as changemakers by consumers

This week, the founder of Leapfrog Strategy Consulting deciphers how Women's Day as an occasion resonates with Indian women and why do brands go gaga over it. She writes it is unclear what gap Women's Day is filling. Often, its messaging overlaps with the kind created for Mother's Day and Rakshabandhan