In a freewheeling chat with BuzzInContent.com, Das, CEO and CCO, Leo Burnett (South Asia, India) and Chairman, Publicis Groupe South Asia, discussed the nitty gritty of the branded content space in terms of what he likes best and what makes him push the envelope, the trend of picking on trends, the necessity for experimentation, and more
By Shreya Negi | May 26, 2023BuzzInContent.com caught up with Krishnan, Publicis Groupe's newly appointed Managing Director and Head, Publicis Content, to talk about his views on the branded content space shaping up in India, including the Metaverse, and the challenges associated with influencer marketing
By Akansha Srivastava | November 02, 2022Shah was earlier the EVP and Head of Prodigious India and Content Factory India
By BuzzInContent Bureau | July 21, 2023Krishnan will be replacing Ravpreet Ganesh, who is now moving on from the Groupe
By BuzzInContent Bureau | September 01, 2022In an interaction with BuzzInContent.com, Shah spoke at length about Prodigious's style of functioning, its growth plan and his point of view on the branded content space shaping up in India
By Akansha Srivastava | April 19, 2022The Groupe consolidates its content production arm under Shah. The Groupe also elevates Akshay Multani to Executive Producer, Prodigious and appoints Deepak Bulchandani as Head of Brand Partnerships at Content Factory
By BuzzInContent Bureau | August 31, 2021Ali joined the company in 2018 and is currently serving his notice period. His next move is not known yet
By BuzzInContent Bureau | January 23, 2020Ganesh was associated with the Publicis Groupe for over 15 years and played multiple roles during her tenure
By BuzzInContent Bureau | February 09, 2023Prashanth Challapalli, former COO, Leo Burnett Orchard and The Content Factory, content division of the Publicis Groupe, lists a few important points one must addresses when it comes to digital content marketing
By BuzzInContent Bureau | January 22, 2020During a panel discussion - ‘How Influential is Influencer Marketing?' - by iCubesWire, representatives from diverse industries viewed influencer marketing as a dynamic and ever-changing field that has already made an impact and holds potential for future expansion
By Sakshi Sharma | August 28, 2023The questions posed during the panel discussion at Goafest 2023 garnered responses that summed up the sentiment of brand-agency relationships today and their applicability during campaigns
By Sakshi Sharma | May 26, 2023The session saw the participation of three mothers - Reetu Slathia, Karabi Pal and Shikha Chaudhary, three mothers, who spoke about their personal journeys into the gaming world
By BuzzInContent Bureau | May 18, 2023It is being seen that agencies have started receiving more queries from brands on how can they make integrations in gaming and Metaverse. BuzzInContent.com sat down with experts to understand why they matter to the brands
By BuzzInContent Bureau | October 18, 2022With the ‘Supershoots' model, the producer becomes a part of the content planning process alongside the creative team, driving agility and ensuring a more efficient and value-added production strategy
By BuzzInContent Bureau | October 03, 2022Mahindra Racing commissioned a stage at Potters Field Park, London which would harness renewable energy created by people dancing on it to fuel the Mahindra e-race car
By BuzzInContent Bureau | August 12, 2022The media agencies' content heads share tips on hiring people for content teams
By Akansha Srivastava | May 31, 2022The quality of content is a function of input and with a creative block, there could be resultant delays in production and distribution of content. Sharing their personal experiences, content marketers and experts tell BuzzInContent how to deal with creative fatigue
By Akanksha Nagar | June 29, 2021As part of the mandate, Indigo Consulting will strategically manage Maybelline New York's digital and social media campaigns and extensively support the velocity of their eCommerce efforts on the backbone of their core combination of a robust analytics operation, newly celebrated and revamped team, and their industry leading technology practice
By BuzzInContent Bureau | June 22, 2020