In a freewheeling chat with BuzzInContent.com, Das, CEO and CCO, Leo Burnett (South Asia, India) and Chairman, Publicis Groupe South Asia, discussed the nitty gritty of the branded content space in terms of what he likes best and what makes him push the envelope, the trend of picking on trends, the necessity for experimentation, and more

BuzzInContent.com caught up with Krishnan, Publicis Groupe's newly appointed Managing Director and Head, Publicis Content, to talk about his views on the branded content space shaping up in India, including the Metaverse, and the challenges associated with influencer marketing

Shah was earlier the EVP and Head of Prodigious India and Content Factory India

Krishnan will be replacing Ravpreet Ganesh, who is now moving on from the Groupe

In an interaction with BuzzInContent.com, Shah spoke at length about Prodigious's style of functioning, its growth plan and his point of view on the branded content space shaping up in India

The Groupe consolidates its content production arm under Shah. The Groupe also elevates Akshay Multani to Executive Producer, Prodigious and appoints Deepak Bulchandani as Head of Brand Partnerships at Content Factory

Ali joined the company in 2018 and is currently serving his notice period. His next move is not known yet

Ganesh was associated with the Publicis Groupe for over 15 years and played multiple roles during her tenure

Prashanth Challapalli, former COO, Leo Burnett Orchard and The Content Factory, content division of the Publicis Groupe, lists a few important points one must addresses when it comes to digital content marketing

During a panel discussion - ‘How Influential is Influencer Marketing?' - by iCubesWire, representatives from diverse industries viewed influencer marketing as a dynamic and ever-changing field that has already made an impact and holds potential for future expansion

The questions posed during the panel discussion at Goafest 2023 garnered responses that summed up the sentiment of brand-agency relationships today and their applicability during campaigns

The session saw the participation of three mothers - Reetu Slathia, Karabi Pal and Shikha Chaudhary, three mothers, who spoke about their personal journeys into the gaming world

It is being seen that agencies have started receiving more queries from brands on how can they make integrations in gaming and Metaverse. BuzzInContent.com sat down with experts to understand why they matter to the brands

With the ‘Supershoots' model, the producer becomes a part of the content planning process alongside the creative team, driving agility and ensuring a more efficient and value-added production strategy

Mahindra Racing commissioned a stage at Potters Field Park, London which would harness renewable energy created by people dancing on it to fuel the Mahindra e-race car

The media agencies' content heads share tips on hiring people for content teams

The quality of content is a function of input and with a creative block, there could be resultant delays in production and distribution of content. Sharing their personal experiences, content marketers and experts tell BuzzInContent how to deal with creative fatigue

As part of the mandate, Indigo Consulting will strategically manage Maybelline New York's digital and social media campaigns and extensively support the velocity of their eCommerce efforts on the backbone of their core combination of a robust analytics operation, newly celebrated and revamped team, and their industry leading technology practice