Season 2 of Nexa Music will centre around the pillars of Nexa Music Lounge and Nexa Music Lab to discover and celebrate upcoming artists

The web series powered by POPxo is featured on the YouTube channel Just Human Things, the first brand to be started under Writeous Studios

The campaign has been conceptualised and executed by their creative agency partner Kinnect and digital media firm Qyuki. The bank will also contribute Rs 500 each time the song is shared via social media

The song has been created by Qyuki Media and the music video has been produced by The Glitch team

Brands are associating with music to develop a cult property that also showcases their identity. Maruti Suzuki Nexa has taken the same route by launching Nexa Music in association with Qyuki Digital Media. What does the car brand want to achieve? BuzzInContent.com finds out

Qyuki Digital will use its proprietary technology and analytics to sustain the initiative across traditional and new media platforms

The initiative is part of ‘The Dharavi Project', a hip-hop afterschool backed by Qyuki Digital and Universal Music

In partnership with UnErase by Qyuki creator, Mpower launched a three-part video series that aims to start a conversation and create a stigma-free society

Joshi was speaking at Content Marketing Summit Asia 2018 on the possible ways in which brands and publishers can collaborate to create epic content. The panel included Rasika Tognatta of Turner, Komal Puri of Schwarzkopf and Samir Bangara of Qyuki

These chosen artists will perform their tracks on the Nexa Lab floor, which will be published on the Nexa Music YouTube channel

Experts delve deep into how brands, agencies and content creators can go about creating non-fictional branded content in the form of series

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write that to specifically use music as a strategy toward brand affinity, brands need to create content that is anchored more in culture and less in the category

The latest episode of the docuseries explores the story of two friends, Santosh and Akash Jadhav, from Vita in Maharashtra's Sangli district, and how they set up Indian Farmer in 2018 to empower farmers with knowledge about modern agricultural practices

In the first part of our series, BuzzInContent.com analysed why live streaming is becoming an integral part of the content strategy of brands during this pandemic. In part-II, brands and agencies discuss what must be followed to maximise ROI on live streaming

With the events industry shut due to Covid-19, a lot of brands have resorted to the live interactive content formats on social media. But creating appeal, engagement, getting the right audience to watch it along with fulfilling brand objectives is not easy. BuzzInContent.com talks to brands and experts to understand the art of doing it right

Nexa Music has released a music video by maestro AR Rahman. Titled ‘You Got Me', it is about celebration of music and new indigenous talent in English Music

Coca-Cola has etched itself in the memory of generations through Coke Studio. Levi's, Nescafe, Nexa among others have created musical concepts to increase their reach. Pepsi went on to the extent of launching a music channel with MTV. BuzzInContent.com explores why brands are obsessed with music properties

The TV show hosted by Salim Merchant and Anushka Manchanda will bring together India's top musical friends and will trace the journey of their No.1 Yaari over 10 episodes