Rising Star Awards 2022– Winners

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The campaign aims to break the taboo around sex and usage of condoms

By BuzzInContent Bureau | June 14, 2022
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write that brands now need to find softer ways to make inroads into culture and construct stories that provide inspiration and practical ways to bring about behaviour change in the citizenry when it comes to sustainability

By Hamsini Shivakumar | June 13, 2022
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write that to specifically use music as a strategy toward brand affinity, brands need to create content that is anchored more in culture and less in the category

By Hamsini Shivakumar | June 03, 2022
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The playbook promises to be a one-stop guide for building communication strategies for ecommerce networks

By BuzzInContent Bureau | June 01, 2022
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Vishesh Sharma, Chief Marketing Officer, Ashika Group, writes that with the penetration of affordable handsets and easy access to the internet, India has truly emerged as a market where videos are playing a key role in not just effective engagement but real business growth

By BuzzInContent Bureau | May 25, 2022
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting talk about how branded content should be actively placed at the forefront of the cheese marketing effort

By Hamsini Shivakumar | May 23, 2022
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The campaign is a part of ‘FabyKhaby' series and aims at leveraging Khaby's huge following on social media to promote the brand's 5-in-1 lipstick range

By BuzzInContent Bureau | May 20, 2022
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The professional network had launched the Creator Accelerator Program in India as part of its $25 million investment in creators globally

By BuzzInContent Bureau | May 17, 2022
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The phase-wise campaign began with a digital film showcasing how mothers always try to be perfect in every aspect, and when they make a mistake, they are surrounded with clouds of guilt

By BuzzInContent Bureau | May 16, 2022
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JSW Sports has facilitated a partnership between the Indian Javelin Thrower, Olympic Gold Medallist, Neeraj Chopra and YouTube India

By BuzzInContent Bureau | May 09, 2022
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write about why content marketers should more deeply consider the re-semioticisation (altering of the meaning) of the rap genre that they are engaged in

By Hamsini Shivakumar | May 09, 2022
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, give out pointers for a new and more creative ways of storytelling nature

By Hamsini Shivakumar | May 02, 2022
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The videos featuring Sharan Hegde, Anushka Rathod, and Shreyaa Kapoor deliver the campaign's message ‘Stock market me no jugaad, trading seekhna hai toh StockGro karo yaar'

By BuzzInContent Bureau | April 28, 2022
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write about how how are brands treading the road to the Hindi heartland which has been paved very well until now by cinema

By Hamsini Shivakumar | April 21, 2022
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write about brand communications which aim to frame brands as a force for good in multiple ways and the things to avoid while framing them

By Hamsini Shivakumar | April 13, 2022
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In a panel discussion, experts brainstorm on how Metaverse would change the way people consume content in the future, how can it help create content that opens the door for more revenue to flow in? The panellists also touched upon “Repurposing Web 2.0 content for Web 3.0, and what Metaverse holds for brands with smaller budgets

By BuzzInContent Bureau | April 11, 2022
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The report offers a quantitative mapping of India's creative economy and culture sector – in the organised and unorganised sectors – across literature, crafts, festivals, performing arts and other art forms

By BuzzInContent Bureau | April 08, 2022
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Many companies have launched their creator education program to fuel their growth and use it effectively in their business

By BuzzInContent Bureau | April 07, 2022
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