Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write about the new trend in branded content where brands represent themselves as champions of craftspeople and not as adversaries

Gender pay disparities exist in all corners of the world and it exists across fields. In traditional media like films, women are known to be paid much lesser than their male counterparts. BuzzInContent.com tried to find out if the pattern continues when it comes to the influencer marketing industry in India

The first edition will recognise ‘Goodness' across four categories; 'People for Good', 'Corporate for Good', 'Celebrities for Good' and 'Creators for Good'

The tune celebrating self-love features Guru Randhawa, Anirudh Ravichander and Dee MC

This year, the brand has taken its music property a step ahead by bringing out original compositions with Armaan Malik (Hindi), Arko Pravo Mukherjee (Bengali), Mahalaxmi Iyer (Tamil) and Siddharth Mahadevan (Telugu)

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that the space of “equal partner families” is ripe for more and more interesting narratives on ‘new-age dads' and ‘equal partner parenting'. The brands that still feature ‘hands-off' dads in their ads could soon begin to look ‘outdated' or ‘too traditional'/‘orthodox' in their manifest values

The brand developed a filter through which users and influencers were able to decide the ending of its latest TVC that featured actor Kartik Aryan

BuzzInContent.com spoke to experts about the rise of big-ticket content associations brands have been exploring with news channels and their platforms

BuzzInContent.com compiles some of the Women's Day campaigns that bring a smile to faces and motivate women to go ahead in life in whatever field they desire to be in

The campaign aimed to promote the song through different influencers across two different platforms and took place from February 12 to February 21, 2022

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write about the stereotyping of women, the token equality in the Indian advertising industry

Featuring Milind Soman, the six-episode series will air every Friday at 8:30 pm on MNX and will also air across Times Network channels

The brand roped in 21 influencers across the country to make the women aware of their at-home pregnancy test kits

The program aims to support 200 creators to grow their communities and build engaging content

While the overall adoption of web 3.0 and the metaverse is at a nascent stage, experts say the Metaverse universe will provide better opportunities for creators and brands

BuzzInContent caught up with Abhinav Iyer, GM-Marketing and Strategy, Muthoot Finance, to talk about Season 2 of ‘Sunheri Soch', in which stories will be narrated by actor Madhuri Dixit Nene on Red FM, targetting female consumers

The campaign celebrates the new generation's independence and freedom, as well as their accomplishments, which has produced a generational shift in the world we live in

It has earmarked US$ 750 million for its global expansion. Other than India, the company has expanded into key overseas markets such as Brazil, Australia, the UK, Germany, Mexico