Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write that nostalgia used as a marketing currency is much closer to reality. It is never built solely on pleasure but is a mix of both pain and pleasure. That closeness to reality over a utopia built on the pleasure of instant gratification well explains how nostalgia can be an effective marketing currency

Bollywood celebs to influencers, and even sportspersons find mention in ASCI's list of non-compliant influencers

Gupta comes with over 13 years of experience in brand, social and digital media marketing

BuzzInContent.com showcases how brands are touching upon the different facets of running any Medium, Small or Micro Enterprises including the challenges faced by them while promoting innovation through their branded content

The brand got mom influencers on board and made the iconic Rasna tagline 'I Love You Rasna' into a song for the campaign

Co-Created along with WPP, the event was headlined by stand-up comic Zakir Khan and supported by other comics such as Rahul Subramanian, Kaneez Surkha, Sahil Shah, Rahul Dua, Kiran Dutta and Shraddha Jain

BuzzInContent showcases how brands touched upon different elements of fatherhood through branded content for the occasion

The campaign was aimed at promoting season three of ‘Aashram', an original series on the platform

The newly launched digital video campaign is a part of the company's annual digital property #PapaHainNa

Directed by Sumit Kumar and written by Shivam Sharma, ‘Match Date With Dad' captures the essence of a son's bond with his father

The campaign aims to break the taboo around sex and usage of condoms

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write that brands now need to find softer ways to make inroads into culture and construct stories that provide inspiration and practical ways to bring about behaviour change in the citizenry when it comes to sustainability

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write that to specifically use music as a strategy toward brand affinity, brands need to create content that is anchored more in culture and less in the category

The playbook promises to be a one-stop guide for building communication strategies for ecommerce networks

Vishesh Sharma, Chief Marketing Officer, Ashika Group, writes that with the penetration of affordable handsets and easy access to the internet, India has truly emerged as a market where videos are playing a key role in not just effective engagement but real business growth

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting talk about how branded content should be actively placed at the forefront of the cheese marketing effort

The campaign is a part of ‘FabyKhaby' series and aims at leveraging Khaby's huge following on social media to promote the brand's 5-in-1 lipstick range

The professional network had launched the Creator Accelerator Program in India as part of its $25 million investment in creators globally