The phase-wise campaign began with a digital film showcasing how mothers always try to be perfect in every aspect, and when they make a mistake, they are surrounded with clouds of guilt

JSW Sports has facilitated a partnership between the Indian Javelin Thrower, Olympic Gold Medallist, Neeraj Chopra and YouTube India

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write about why content marketers should more deeply consider the re-semioticisation (altering of the meaning) of the rap genre that they are engaged in

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, give out pointers for a new and more creative ways of storytelling nature

The videos featuring Sharan Hegde, Anushka Rathod, and Shreyaa Kapoor deliver the campaign's message ‘Stock market me no jugaad, trading seekhna hai toh StockGro karo yaar'

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write about how how are brands treading the road to the Hindi heartland which has been paved very well until now by cinema

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write about brand communications which aim to frame brands as a force for good in multiple ways and the things to avoid while framing them

In a panel discussion, experts brainstorm on how Metaverse would change the way people consume content in the future, how can it help create content that opens the door for more revenue to flow in? The panellists also touched upon “Repurposing Web 2.0 content for Web 3.0, and what Metaverse holds for brands with smaller budgets

The report offers a quantitative mapping of India's creative economy and culture sector – in the organised and unorganised sectors – across literature, crafts, festivals, performing arts and other art forms

Many companies have launched their creator education program to fuel their growth and use it effectively in their business

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write about the new trend in branded content where brands represent themselves as champions of craftspeople and not as adversaries

Gender pay disparities exist in all corners of the world and it exists across fields. In traditional media like films, women are known to be paid much lesser than their male counterparts. BuzzInContent.com tried to find out if the pattern continues when it comes to the influencer marketing industry in India

The first edition will recognise ‘Goodness' across four categories; 'People for Good', 'Corporate for Good', 'Celebrities for Good' and 'Creators for Good'

The tune celebrating self-love features Guru Randhawa, Anirudh Ravichander and Dee MC

This year, the brand has taken its music property a step ahead by bringing out original compositions with Armaan Malik (Hindi), Arko Pravo Mukherjee (Bengali), Mahalaxmi Iyer (Tamil) and Siddharth Mahadevan (Telugu)

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that the space of “equal partner families” is ripe for more and more interesting narratives on ‘new-age dads' and ‘equal partner parenting'. The brands that still feature ‘hands-off' dads in their ads could soon begin to look ‘outdated' or ‘too traditional'/‘orthodox' in their manifest values

The brand developed a filter through which users and influencers were able to decide the ending of its latest TVC that featured actor Kartik Aryan

BuzzInContent.com spoke to experts about the rise of big-ticket content associations brands have been exploring with news channels and their platforms