In the latest episode of the podcast ‘The Varun Duggi Show', Kaushal chats with Varun Duggirala about social media, life as a content creator and digital detox
By BuzzInContent Bureau | September 20, 2021Premiering on September 18, the documentary will give viewers an overview of the production of Tata Nexon EV and the company's plan to drive positive change
By BuzzInContent Bureau | September 17, 2021In today's Content & Culture article, Founder Hamsini Shivakumar and her colleague Kanika Yadav from Leapfrog Strategy Consulting, write that taking inspiration from Kerala Tourism's branded content, brands can maximise their messaging via exploring ordinary symbols associated with a place or product. For example, tales, myths, songs originating from the landscape itself can be employed to create an authentic aura that is both ordinary and exotic at once
By Hamsini Shivakumar | September 13, 2021With celebrity features in every edition along with interviews, editorial lookbooks, industry scoop, international perspective and expert opinions, ‘Blogazine' is an editorial assemblage designed and curated to keep readers interested through focused content
By BuzzInContent Bureau | September 03, 2021The ‘Bravehearts' campaign salutes unsung heroes who went beyond their call of duty during the Covid pandemic, creating an impact through their compelling real-life stories and humanitarian efforts
By BuzzInContent Bureau | August 25, 2021The initiative aimed to recognise the relentless efforts of the truck drivers and showcase gratitude for their work. Season 3 emphasises on getting truck drivers vaccinated at a place of their convenience
By BuzzInContent Bureau | August 24, 2021The show comprises 11 episodes, honouring around 20 young geniuses in the age group of 6 to 15 from different fields such as performing arts, academics, technology, and sports to name a few
By BuzzInContent Bureau | August 18, 2021Regional and dialect-based content companies such as Slow Content, Nukkad by STAGE, Make Joke Of; Meme pages like Jo Baka; and content creators such as Super Sindhi and others are on the rise. This gives a huge opportunity for brands to engage and connect with the audience in Tier 2, 3 cities and metros in their cultural context
By Akansha Srivastava | August 17, 2021upGrad's Shreyas Shevade, Godrej Consumer's Anuja Mishra and Jigar Sheth from OML talk about the strategy behind creating content pieces with increased shelf life around special occasions, maximising ROI, going beyond building brand awareness and much more through such content pieces, in the fifth episode of Content Conversations
By BuzzInContent Bureau | August 02, 2021The brand has taken the influencer marketing route a bit differently. The influencers raise awareness about the new service and guides customers on how they can make the most of the ‘digital salon'
By BuzzInContent Bureau | July 26, 2021Not all her followers seem to have taken the campaign well. Comments on the post suggest many of them disagree with her brand choice. Many have urged her to use her popularity to influence women to use eco-friendly and reusable menstrual products like menstrual cups
By BuzzInContent Bureau | July 23, 2021He will be based in Delhi and spearhead the expansion of the new media creative shop
By BuzzInContent Bureau | July 19, 2021Ashwin Suresh and Anirudh Pandita, Founders of Pocket Aces, will continue to remain shareholders and members of the Board of Directors of the Company, while running Loco, the game streaming platform incubated at Pocket Aces, which was recently spun-off into a separate entity
By BuzzInContent Bureau | July 05, 2021Consumers are more likely to endorse brands that don't just adopt a social stance in the digital world but also work to execute them on the ground, writes Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, in this week's Content & Culture
By Hamsini Shivakumar | July 05, 2021Subramanian, Head of Brand and Communication, CoinDCX, talks in detail about the brand's focus on content marketing and how it is using a new-age content strategy to educate and engage with consumers
By Akansha Srivastava | July 02, 2021BuzzInContent caught up with Kaul, Head, Personal Health, Philips to talk about their influencer and digital content strategy to promote the Philips OneBlade razor. He talked about the brand's collaboration with TVF and the usage of celebrity influencers to amplify the campaign #KhulKeBolo
By Benita Chacko | June 30, 2021The quality of content is a function of input and with a creative block, there could be resultant delays in production and distribution of content. Sharing their personal experiences, content marketers and experts tell BuzzInContent how to deal with creative fatigue
By Akanksha Nagar | June 29, 2021The property aims to create a community which bonds over easy-to-cook recipes and the love for fresh meat and fish through bite-sized Instagram videos
By BuzzInContent Bureau | June 29, 2021