Rising Star Awards 2023– Winners

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Hamsini Shivakumar of Leapfrog Strategy Consulting writes about how most content marketers or even influencers rarely think of themselves as shaping culture when they get down to do their everyday job, and why they should

By Hamsini Shivakumar | July 25, 2022
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Six inspiring women across India to be honoured for their efforts in environmental conservation and for inspiring a societal change

By BuzzInContent Bureau | July 25, 2022
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The brand has partnered with Falcon and Yes Bank to launch this product

By BuzzInContent Bureau | July 20, 2022
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Will financial brands slash their expenditure on the ‘finfluencers' or will the financial influencers be more hesitant in promoting brands now. BuzzInContent.com finds out if there is a major difference in the market due to the Vauld incident

By BuzzInContent Bureau | July 13, 2022
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The podcast will give a sneak peek into the journey of people who have dared to follow their dreams, taken unconventional paths, and created million-dollar industries on the back of their new-age, creative professions

By BuzzInContent Bureau | July 07, 2022
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write that nostalgia used as a marketing currency is much closer to reality. It is never built solely on pleasure but is a mix of both pain and pleasure. That closeness to reality over a utopia built on the pleasure of instant gratification well explains how nostalgia can be an effective marketing currency

By Hamsini Shivakumar | July 04, 2022
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Bollywood celebs to influencers, and even sportspersons find mention in ASCI's list of non-compliant influencers

By BuzzInContent Bureau | June 30, 2022
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Gupta comes with over 13 years of experience in brand, social and digital media marketing

By BuzzInContent Bureau | June 28, 2022
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BuzzInContent.com showcases how brands are touching upon the different facets of running any Medium, Small or Micro Enterprises including the challenges faced by them while promoting innovation through their branded content

By BuzzInContent Bureau | June 28, 2022
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The brand got mom influencers on board and made the iconic Rasna tagline 'I Love You Rasna' into a song for the campaign

By BuzzInContent Bureau | June 24, 2022
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Co-Created along with WPP, the event was headlined by stand-up comic Zakir Khan and supported by other comics such as Rahul Subramanian, Kaneez Surkha, Sahil Shah, Rahul Dua, Kiran Dutta and Shraddha Jain

By BuzzInContent Bureau | June 21, 2022
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BuzzInContent showcases how brands touched upon different elements of fatherhood through branded content for the occasion

By BuzzInContent Bureau | June 20, 2022
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The campaign was aimed at promoting season three of ‘Aashram', an original series on the platform

By BuzzInContent Bureau | June 17, 2022
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The newly launched digital video campaign is a part of the company's annual digital property #PapaHainNa

By BuzzInContent Bureau | June 16, 2022
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Directed by Sumit Kumar and written by Shivam Sharma, ‘Match Date With Dad' captures the essence of a son's bond with his father

By BuzzInContent Bureau | June 15, 2022
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The campaign aims to break the taboo around sex and usage of condoms

By BuzzInContent Bureau | June 14, 2022
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write that brands now need to find softer ways to make inroads into culture and construct stories that provide inspiration and practical ways to bring about behaviour change in the citizenry when it comes to sustainability

By Hamsini Shivakumar | June 13, 2022
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write that to specifically use music as a strategy toward brand affinity, brands need to create content that is anchored more in culture and less in the category

By Hamsini Shivakumar | June 03, 2022
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