The brand ties up with influencers who will engage with consumers through ‘DIY Nail Art' techniques. Shoppers Stop will also host a tutorial by brand Sugar on tips and tricks to curate trendy nail art

Composed by Abhishek Arora, sung in the uplifting voices of Nooran Sisters and conceptualised by Ogilvy India, the anthem aims to empower Indians to be prepared for the new order with a blend of safety, style and self-belief

In the part-1 of this analysis, BuzzInContent.com attempted to understand which of these three platforms is the most brand and creator-friendly based on their reach, engagement, ROI, brand category and creative freedom. As brands opt for cost-efficient strategies amid Covid-19, in part-II, we find which platform is most cost-effective, while making it easier for brands to collaborate alongside their ever-changing policies

As influencer-led marketing witnesses a remarkable rise over the years, while spreading across TikTok, Instagram and YouTube, marketers continue to increase their budget in this bracket. In a two-part in-depth story, BuzzInContent.com dives deep into the functionality, guidelines, prescribed formats and future of three platforms to figure out which can be the most effective bargain

Gauging the wind of change, the beverage brand has shifted its focus more on digital and social media. It has collaborated with influencers to amplify its larger brand campaign and showcase various ways in which Rooh Afza can be used to prepare food items and drinks, not just in summers but throughout the year

BuzzInContent has compiled a list of five content-led campaigns created by Nykaa, Johnson's, Titan, Wakefit.co and Netflix India

The company created a Facebook page to engage with millennials through tailor-made content. The campaign will be promoted through influencer marketing via new-age social media platforms

The #DisinfectToProtect campaign was launched with a film featuring prominent faces including Kareena Kapoor Khan, Saif Ali Khan, Ganesh Venktataram, Nisha Venktataram, Twinkle Khanna, Ritesh Deshmukh and Genelia D'Souza, urging people to stay at home and relaying important messages to the audience

m/Six India handles the social and digital media mandate for India Gate Foods and Blush is Culture Machine's lifestyle content platform

Since its inception, SIT has been fulfilling youngsters' desire for light-hearted new-age content around relationship banters. Purely launched for the love of content creation, couple Mohit Hussein and Chhavi Mittal little knew that the platform would attract brands in less than a year. In an interaction with BuzzInContent, they discuss the platform's five-year journey and their point of view on branded content

With a surge in online searches for ‘DIY haircuts', BBlunt introduces a challenge to grow your hair, roping in experts to share hacks and tips to maintain the look. The campaign is executed by the brand's digital agency Schbang

Many brands that want to continue communicating with consumers have found content marketing and branded content as their saviours

The anthem is conceptualised by Big Bang Music and Kwan along with upGrad to drive the productive habit of learning from home during the quarantine

Content marketing experts suggest a few content marketing trends that are helping brands engage with consumers during Covid-19 crisis

BuzzInContent finds out from India's major content platforms their strategies to keep the content flow uninterrupted and various methodologies adapted for continuous engagement with the audience

Dharika Merchant, Chief Operating Officer, WORD, writes how leveraging the power of trusted influencers is one of the most ideal ways to strategically stay relevant in the market because they have the goodwill that can create an impact

The campaign conceptualised and designed by Cheil India shows our gratitude towards them

The psychological impact of home quarantine could be far-reaching. Brands can help people cope up with this pandemic and keep them in good spirits by engaging with them in an entertaining way. How does such messaging help during these times of physical, emotional and financial strain? BuzzInContent.com finds out