The feature will allow consumers to shop products that are part of videos without moving away from the video interface, leading to a seamless, natural and content-to-commerce experience

The show by Flipkart Video is aimed at addressing the need of the hour - busting misinformation and helping people see the difference between real and fake

Sounds of Society is a genre-free, no-rules, and an all-inclusive approach to presenting music-making and its associated performing arts. It features musicians and their grassroots approach to making music, in an entirely collaborative format

Until two days ago, many content creators were dependent on TikTok for their livelihood. After the ban, they are left to figure out ways and means to survive in a new environment

Shoor strongly believes content will not replace communication on classical advertising at least for the next five years. Talreja says new-age content creators do not necessarily understand brands

Beniwal created a content piece for the brand on Father's Day which fulfilled two purposes. First, just like other brands, the content was topical that built affinity. Second, it promoted the brand's month-long online tournament

These stories are narrated through the digital medium as short films, static posts on its social assets and long-format stories on Coca-Cola India Journey titled ‘Ummeedo Wali Dhoop'

With over 1.9 crore downloads and 90 lakh monthly active users on its app, Trell has witnessed a 20x growth within one year

McCann won for its campaign ‘Cash is no more king in India' for Mastercard and TOI for the ‘Lost Votes' campaign

Animated content for long in India has failed to deliver value due to quality issues. But the Covid-19 crisis came as a shot in the arm for animation, which has come to the rescue of brands and publishers. BuzzInContent.com finds how the animation space is redefining itself from being a children genre to be accepted by all

According to Sheeko Pepsi India's Brandscore, the brand collaborated with more than 29 influencers, whose posts reached more than 84 million people, with over 47,000 comments in an estimated media value between Rs 60-70 lakh

The campaign executed by Mad Influence garnered over five billion views in just three days of execution

In the first part of our series, BuzzInContent.com analysed why live streaming is becoming an integral part of the content strategy of brands during this pandemic. In part-II, brands and agencies discuss what must be followed to maximise ROI on live streaming

The lockdown has proved to be challenging for the media industry but it has also provided content creators with an opportunity as consumption of content is more than ever. It also calls for innovation as creators have to make do with minimum production back-up

The brand ties up with influencers who will engage with consumers through ‘DIY Nail Art' techniques. Shoppers Stop will also host a tutorial by brand Sugar on tips and tricks to curate trendy nail art

Composed by Abhishek Arora, sung in the uplifting voices of Nooran Sisters and conceptualised by Ogilvy India, the anthem aims to empower Indians to be prepared for the new order with a blend of safety, style and self-belief

In the part-1 of this analysis, BuzzInContent.com attempted to understand which of these three platforms is the most brand and creator-friendly based on their reach, engagement, ROI, brand category and creative freedom. As brands opt for cost-efficient strategies amid Covid-19, in part-II, we find which platform is most cost-effective, while making it easier for brands to collaborate alongside their ever-changing policies

As influencer-led marketing witnesses a remarkable rise over the years, while spreading across TikTok, Instagram and YouTube, marketers continue to increase their budget in this bracket. In a two-part in-depth story, BuzzInContent.com dives deep into the functionality, guidelines, prescribed formats and future of three platforms to figure out which can be the most effective bargain