Rajasekar KS, GM at Matrimony.com., writes about the first influencer campaign that kick-started way back in the 1920s by Lucky Strike, a brand of cigarettes referred to colloquially as "Luckies"

With topics pertaining to infants, toddlers and pre-teens, the platform will attempt to answer every question that a parent may have while raising their child and help create a community of parents that can rely on each other

While it is a wonderful idea to have a separate central content team, it takes away the thinking power of others in the brand marketing team whenever the word ‘content' appears in their plan

Shiraz Khan, Founder Director, Spicetree Design Agency writes if publishing content through Instagram, Facebook, Twitter, and other social platforms through the means of text, audio, and video formats was all it took to attain more profits, then the market would be flooded with booming businesses everywhere; however, that's not the case

In one of the sessions ‘Advocacy- Zero moment of truth' at the content event, Nagarajan, the Chief Content Officer at Wavemaker, chats with Kazi, APAC lead, INCA and Chitgopekar, Founding Partner and Co-CEO, Kwan Entertainment, around topics like measurement, intuition versus data in influencer marketing

The aim of the web series is to educate homeowners about the major problems they face while working with unorganised players for their home interior requirements

The brand has launched the campaign with South Korean girls' band Blackpink. Samsung is inviting consumers to showcase their talent by dancing on the song on TikTok. To amplify the user-generated content-led campaign, the brand collaborated with TikTok influencers

The web series co-conceptualised and executed by GenY Medium, focuses on the role of Indian woman in society and her desire to provide nutritious food to herself and family

To engage with the consumers, the online gaming brand brought on board influencers to promote the #PokerFaceChallenge where the participants have to make a video eating a scoop of ice cream while making a poker face for at least ten seconds

The brand has brought on board several influencers to flaunt Myntra clothes and accessories to raise awareness around the sale and engage with the consumers

The fashionable audio brand has topped the Sheeko Brandscore this week, garnering more than 23.5 million reach with an estimated media value worth Rs 30-35 lakh

BuzzInContent.com brings to you tips and solutions that will help brands stand out with their regional content strategy and win consumers' mind space by producing culturally relevant content for them

The fashion brand rarely does influencer marketing. For the first time in the last one year, the brand's #Standout contest has taken its influencers game at a mass level, reaching 13 million audiences on Instagram

Brands realise the importance of local languages and nuances to connect better with customers but still have fenced themselves from putting forward regional content on a larger scale. BuzzInContent.com, in conversation with agencies, brands and content platforms, digs deeper into the challenges that are restraining brands from exploring vernacular enough

National influencers reached 20 million, regional influencers reached over 50 million, TikTok influencers connected over 80 million audiences in 12 days

Skechers Performance India had organised the Mumbai Walkathon on November 24, 2019. The brand created a lot of pre- and post-event buzz by bringing on board celebrities and influencers to promote it on social media

BuzzInContent and Sheeko Brandscore analysed Gillette, The Man Company, Celio and Indian Terrain's International Men's Day performances on Instagram

Through a heartfelt story of Lt Col Manoj Kumar Sinha, SM (Retd), Gillette tries to break an enduring stereotype, telling men that it takes real strength to embrace your vulnerability and show it