Mediabrands and its clients will gain access to Vice Media's production teams, creators, and talent without committing to any media spend, ad buy or content placement on their media properties

The Mother's Day content themes this year kept in mind the pandemic situation and how mothers have stood as strong pillars not just at home but also as Covid warriors

What's Your Problem, a Wondrlab company, has conceptualised the video series

The Founder of Leapfrog Strategy Consulting writes that given the times we are living in, if brands start relevant and wide-reaching conversations to grow awareness around mental well-being, they could make a dent in the social handling of the issue and, of course, be remembered fondly as changemakers by consumers

In an over three-minute video titled, ‘If your bra were an aunty', Singh highlights various issues women face with their ‘conservative' bra and how Nykd by Nykaa can solve them all. Despite its length, the uniqueness and the humorous quotient makes you watch till the end

Content marketing experts share a few tips on what to consider while remixing a content piece and how to choose the right content that can be repurposed for a meaningful impact

In this article, content marketing practitioners discuss the pros and cons of remixing content. But even though the technique can be quite useful, many brands aren't deploying it. We find out why

Produced by TheVibe Studios, this show shows four biking legends quench their thirst for wanderlust and undertake a journey to the easternmost part of India, Arunachal Pradesh, to experience the country's first break of dawn

The Founder of Leapfrog Strategy Consulting writes that CarDekho's example is a lesson in how brands can bring synergy between branded content and ads. Just because the two formats serve different requirements and may be used to address different segments, it doesn't mean they need to differ in how they build the brand

Sania Mirza, Abhinav Bindra, Sunil Chhetri, Robin Uthappa and Cheteshwar Pujara will share their stories of mental health struggles and advocate for better mental health in the talk show ‘Mind Matters'

Premiered on March 15, the series garnered 38.4 million viewership with episode 2 and 3 trending at #1 on YouTube for two days. Unacademy's user journey is shown through Lata, a NEET-UG aspirant who, with the help of Nishant, is introduced to the app. The app's new features like live polls and gamified quizzes have been seamlessly woven into the narrative

The founder of Leapfrog Strategy Consulting writes about the similarities and differences between the purpose-driven branded content created by non-profit organisations and commercial brands

This format (nicknamed ‘.we' files to promote sharing) enables two home chefs to listen to their side of the instruction by splitting their earpods. Each earpod plays only one side of the instructions to cook the recipe with your better half in just half the time

This week, the Founder of Leapfrog Strategy Consulting analyses branded content created by Wakefit, Philips, Duroflex, Centuary Mattresses, Peps Industries and how it is helping them to create a habit of good sleep and set them up as shapers of culture and culture change

The campaign aims to spread awareness around the signs and symptoms of breast cancer and initiate behavioural change

The film's writer Swati Bhattacharya and Chief Creative Officer of FCB in India explained that we refuse to see children for who they are and how do they want to grow up. She wanted to show discrimination begins at home and often a child suffers from this brokenness even after they become an adult. If you are accepted at home, you are more ready to face the world

The partnership will have 14 Moj creators experiencing various adventures in Ras Al Khaimah as well as sharing their travel stories

Also since they are celebrities the audience is curious to know their skincare regime and by playing this game the audience feels that they are becoming a party to their favourite celebrities secrets.