Whisper had earlier partnered with Girliyapa for its web series Girls Hostel

In a joint interview with BuzzInContent.com Aalok Bhan, Director and Chief Marketing Officer and Rahul Talwar, Marketing Head, explain how content marketing initiatives helped the life insurance brand move ahead during and after lockdown. They talk about the brand's overall content strategy and future plans

In a media value pegged between Rs 30-40 lakh, the brand was able to garner 29 million-plus reach through influencer marketing for the launch of the phone

The campaign aims to highlight the business impact of influencer marketing

Panasonic has collaborated with over 50 micro chef influencers and few mini-celebrity chefs across India who will share easy home-made recipes from every corner of India on their social media handles for consumers to enjoy this festive season like any other

As part of the robust content plan, the platform has announced its first-ever podcast, ‘Is Romance Dead?' in India

The campaign #SapnoPeKoiLockdownNahiHota is conceptualised by Hyper Connect. The content answers questions like coping up with life after losing a job or livelihood, stop or continue with SIP, how to manage expenses and investments within present income, etc.

Mehta tells BuzzInContent.com how businesses are showing more confidence in terms of investments in branded content amid the crisis. He shares how CarDekho with zero marketing investment but sole focus on content achieved the highest traffic ever amid the pandemic

BuzzInContent.com brings to you the first-ever weekly series titled ‘Content and Culture' that will analyse the content initiatives by brands through the Semiotic Lens. Presenting this week an analysis done by the rare Semiotic professionals at Leapfrog Strategy Consulting led by Hamsini Shivakumar for Cadbury Dairy Milk Silk's song ‘Sang Rahiyo'

The collaboration with Colgate is a part of Zee5's influencer-led, content marketing tool Ampli5

The campaign was launched to promote the brand's latest 7 Pro range of phones and has been executed by White Rivers Media

Sounds of Society is a genre-free, no-rules, and an all-inclusive approach to presenting music-making and its associated performing arts. It features musicians and their grassroots approach to making music, in an entirely collaborative format

Claims the app already has 23+ million daily active users and 21-minutes of time spent every day

BuzzInContent.com has compiled a list of a few branded content pieces that thanked teachers for the extra mile they went to stand against the unprecedented times

Kartik Kala, Business Head at TopSocial India, explains how paid promotions are not the same as paying to buy fake followers and participating in their promotion

WittyFeed has rebranded itself into a hyper-localised, professionally generated content platform, Nukkad by Stage, and launched Stage, an artist-led and dialect-based OTT platform. BuzzInContent.com caught up with Vinay Singhal, Co-Founder and CEO at Stage to talk about the platform's journey from Wittyfeed to CatchUp and now Stage

If used creatively and efficiently, Audcasts can be the ticket to widespread recognition, says Karan Gupta, Managing Director at Zirca Digital Solutions

Specifically targeted to tap viewers based in UP, Bihar and parts of Madhya Pradesh between the age group of 16-35 years, Binge will produce fictional content in the form of short video stories and web series