Whisper had earlier partnered with Girliyapa for its web series Girls Hostel
By BuzzInContent Bureau | October 16, 2020In a joint interview with BuzzInContent.com Aalok Bhan, Director and Chief Marketing Officer and Rahul Talwar, Marketing Head, explain how content marketing initiatives helped the life insurance brand move ahead during and after lockdown. They talk about the brand's overall content strategy and future plans
By Shradha Mishra | October 13, 2020In a media value pegged between Rs 30-40 lakh, the brand was able to garner 29 million-plus reach through influencer marketing for the launch of the phone
By BuzzInContent Bureau | October 12, 2020The campaign aims to highlight the business impact of influencer marketing
By BuzzInContent Bureau | October 09, 2020Panasonic has collaborated with over 50 micro chef influencers and few mini-celebrity chefs across India who will share easy home-made recipes from every corner of India on their social media handles for consumers to enjoy this festive season like any other
By BuzzInContent Bureau | October 07, 2020As part of the robust content plan, the platform has announced its first-ever podcast, ‘Is Romance Dead?' in India
By BuzzInContent Bureau | October 07, 2020The campaign #SapnoPeKoiLockdownNahiHota is conceptualised by Hyper Connect. The content answers questions like coping up with life after losing a job or livelihood, stop or continue with SIP, how to manage expenses and investments within present income, etc.
By BuzzInContent Bureau | October 07, 2020Mehta tells BuzzInContent.com how businesses are showing more confidence in terms of investments in branded content amid the crisis. He shares how CarDekho with zero marketing investment but sole focus on content achieved the highest traffic ever amid the pandemic
By Akanksha Nagar | September 30, 2020BuzzInContent.com brings to you the first-ever weekly series titled ‘Content and Culture' that will analyse the content initiatives by brands through the Semiotic Lens. Presenting this week an analysis done by the rare Semiotic professionals at Leapfrog Strategy Consulting led by Hamsini Shivakumar for Cadbury Dairy Milk Silk's song ‘Sang Rahiyo'
By Hamsini Shivakumar | September 23, 2020The collaboration with Colgate is a part of Zee5's influencer-led, content marketing tool Ampli5
By BuzzInContent Bureau | September 23, 2020The campaign was launched to promote the brand's latest 7 Pro range of phones and has been executed by White Rivers Media
By BuzzInContent Bureau | September 18, 2020Sounds of Society is a genre-free, no-rules, and an all-inclusive approach to presenting music-making and its associated performing arts. It features musicians and their grassroots approach to making music, in an entirely collaborative format
By BuzzInContent Bureau | September 17, 2020Claims the app already has 23+ million daily active users and 21-minutes of time spent every day
By BuzzInContent Bureau | September 11, 2020BuzzInContent.com has compiled a list of a few branded content pieces that thanked teachers for the extra mile they went to stand against the unprecedented times
By BuzzInContent Bureau | September 07, 2020Kartik Kala, Business Head at TopSocial India, explains how paid promotions are not the same as paying to buy fake followers and participating in their promotion
By BuzzInContent Bureau | September 04, 2020WittyFeed has rebranded itself into a hyper-localised, professionally generated content platform, Nukkad by Stage, and launched Stage, an artist-led and dialect-based OTT platform. BuzzInContent.com caught up with Vinay Singhal, Co-Founder and CEO at Stage to talk about the platform's journey from Wittyfeed to CatchUp and now Stage
By Akansha Srivastava | August 31, 2020If used creatively and efficiently, Audcasts can be the ticket to widespread recognition, says Karan Gupta, Managing Director at Zirca Digital Solutions
By BuzzInContent Bureau | August 28, 2020Specifically targeted to tap viewers based in UP, Bihar and parts of Madhya Pradesh between the age group of 16-35 years, Binge will produce fictional content in the form of short video stories and web series
By BuzzInContent Bureau | August 19, 2020