Complementing the platform, Vertoz's publisher-centric arm PubNX will work with regional publishers and connect them to Vertoz's pool of advertisers along with other programmatic demand

VCOI manages digital profiles of more than 25 exclusive content creators, mostly in comedy and has facilitated 10 billion+ video views for them. Sanchit Goyal, Co-Founder of the agency, tells BuzzInContent.com the challenge of managing the backend system of YouTube artists to ensure subscriber growth and monetise content. He also shares company's plans to enter the music and online gaming content segment

Podcasts in India are gradually gaining listeners. But are advertisers lining up? BuzzIncontent.com speaks to Amit Doshi, the founder of IVM Podcasts, about the monetisation opportunity the medium provides in the branded content category and its growth potential in the Indian market

Looking at the investment patterns of brands on the content marketing front, TV channels have pulled up their socks to stay abreast with OTT players, content creators and platforms who have already grabbed enough of marketers' attention in the recent past

Association of Chartered Certified Accountants tied up with Tamil rap group Tupackeys and singer Soundarya to create a rap titled ‘Believe in yourself – You are a topper– A Rockstar'. The concept and video created in association with southern YouTube channel Put Chutney resonates with the sentiment, ‘the first step to victory is to fight'

In a conversation with BuzzInContent.com, the marketing head of MG Motor India explains how a brand can achieve organic user-generated content, the importance of micro-influencers in content marketing and why brands should stay away from force-fitting themselves in stories. She reveals the content marketing strategy of MG Motor before its India launch

Capturing the imagination of tier II and III cities in India, SHAREit has started focusing more on monetisation. BuzzInContent.com traces its journey in India and brings out the lessons that it holds for both homegrown and international content platforms

The aim of the content partnership is to increase brand awareness. The show will stream on TVFPlay and SonyLiv from April 5

The first in the mini-series features 14 supercars and their passionate owners trying to notch the best lap record at the Buddh International Circuit. The aim is to make the obsession with racing reach a fever pitch in India through high-quality content

At a time when FMCG giants like P&G and Unilever have called out influencers due to lack of credibility and authenticity in their followers, brands are learning the art of selecting right influencers after making trial and errors. What do influencers bring to the table and what are the things to keep in mind while designing content for influencers? BuzzInContent.com analyses

It is imperative to create branded content that doesn't portray the brand in the face of the consumers but it should also not be the case where it gets lost in the narrative. BuzzInContent.com explores the right balance of creating branded content that doesn't look like ads, and remains unique to the brand and compelling to the target audience

Sorrell has announced the launch of its content operations in India led by Poran Malani as Director. S4 Capital kicks off its Indian operations with offices in Mumbai and Bangalore

The campaign saw influencers from every walk of life coming together in support of the 20 under 20 initiative. Platforms like TikTok, Instagram, Facebook and Twitter were used to reach the masses

The association comes as a major boost to the growing popularity of motorsports propelled by GQDS' successful production of the recent show on Volkswagen Ameo Cup series

Coca-Cola has etched itself in the memory of generations through Coke Studio. Levi's, Nescafe, Nexa among others have created musical concepts to increase their reach. Pepsi went on to the extent of launching a music channel with MTV. BuzzInContent.com explores why brands are obsessed with music properties

The content initiative stars characters from the latest big-screen animated Lego adventure, The Lego Movie 2

The service will help brands and agencies to cater to the interest of the audience in tier II and III cities, and rural markets

The newly formed media and entertainment company executes its first three deals and targets 3-4 acquisitions in the near term. The company is raising $50-75 million to create a new industry leader