As per the company, the creators it has onboarded have a total monthly viewership of 1 billion+ and a cumulative subscriber base of 50 million+
By BuzzInContent Bureau | March 13, 2023The digital-first campaign, ‘India's Sleepiest Page', continues the brand's commitment to helping India sleep better
By BuzzInContent Bureau | March 13, 2023The programme which rewarded creators when they achieved certain goals for views on their Reels was one of the main ways through which they monetised on Instagram
By BuzzInContent Bureau | March 13, 2023The film has been launched as part of the fourth edition of the brand's #KeepGirlsInSchool movement
By BuzzInContent Bureau | March 13, 2023With this campaign, Extramarks shows its commitment to supporting and empowering young girls who dream big and make a difference
By BuzzInContent Bureau | March 10, 2023As per the report, eight in ten (83%) people think TikTok and Instagram are good places to get advice about how to live sustainably
By BuzzInContent Bureau | March 10, 2023Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting share their take on effective product placement in movies or TV shows
By Hamsini Shivakumar | March 09, 2023As per the brand, proceeds from the sale of these NFTs will be utilised to install air purifiers in schools
By BuzzInContent Bureau | March 01, 2023Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting share their take on how automotive brands have used masculinity in the advertisements for their SUVs over the years
By Hamsini Shivakumar | February 27, 2023The magnanimous influx of content creators in the aftermath of the pandemic has led brands to not only leverage influencer marketing on an ad-hoc basis but also on long-term associations of late. Therefore, BuzzInContent.com decided to delve deeper into the matter and find out more about what lies in-store for brands in such associations
By Shreya Negi | February 24, 2023The documentary is released in collaboration with artist Marc Billimoria released. Das Bunte in German means ‘the colourful project'
By BuzzInContent Bureau | February 24, 2023Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that brands cannot inject energy and momentum into a cultural product, when there isn't any real cultural momentum or energy behind Valentine's Day. Hence, creating content around the occasion is likely to drop off from many brands' activity checklists
By Hamsini Shivakumar | February 21, 2023Jungle, a production house and content studio, in collaboration with Havas Worldwide India, have executed the Anthem
By BuzzInContent Bureau | February 20, 2023The #VforVigilAunty campaign led by comedian Anu Menon combines humour and education to protect the youth from fraud
By BuzzInContent Bureau | February 17, 2023Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, look at content put out by five brands from different categories - Future Generali Insurance, Bournvita, Maybelline, Hindustan Zinc and Live, Love, Laugh Foundation, to talk about the hits and misses for brands which take mental health as their content theme
By Hamsini Shivakumar | February 13, 2023The limited-edition Valentine's Day pack lets people dedicate romantic songs to their loved ones through the use of technology in partnership with JioSaavn
By BuzzInContent Bureau | February 08, 2023The web series aims to depict the content creators' quest for social media following
By BuzzInContent Bureau | January 23, 2023Speaking to BuzzInContent.com, several creators shared that they never foresaw the kind of following that they have and thus, it felt only right to leverage the same for building new revenue streams
By Shreya Negi | January 17, 2023