Prerna Goel, Co-founder and CMO of WhizCo, writes about how making influencers and creators an integral part of their social commerce strategy is a great way to ensure that brands can reach out to their audience in an effective way
By BuzzInContent Bureau | October 12, 2022In a conversation with BuzzInContent.com, Bhatia, CEO at Good Creator Co., explains how the content creator division of Good Glamm Group helps its members learn content creation, monetise content and grow their community
By BuzzInContent Bureau | October 11, 2022Bollywood superstar Ranveer Singh, international creators Kili Paul and Daniel Mac, and top Indian creators headlined the event
By BuzzInContent Bureau | October 01, 2022As modern pet-parents have grown to be very conscious when it comes to the health quotient of their four-legged friends, industry players from renowned pet-care brands find their target groups in genZ and millennials
By Shreya Negi | September 27, 2022D2C brands along with beauty and lifestyle brands have been investing heavily in influencer marketing this year
By Nisha Qureshi | September 26, 2022The one-minute preview of music video along with the campaign message is now available
By BuzzInContent Bureau | September 22, 2022YouTube has also announced that creators will keep 45% of the revenue, distributed based on their share of total Shorts views
By BuzzInContent Bureau | September 22, 2022To bring alive its ethos of contributing toward a greener environment and sustainable value creation, the film highlights the importance of positive actions through the lens of children
By BuzzInContent Bureau | September 15, 2022Experts delve deep into how brands, agencies and content creators can go about creating non-fictional branded content in the form of series
By Akansha Srivastava | September 13, 2022The multinational company has roped in several influencers from the lifestyle, travel, comedy, dance and photography, category among others, to break the social taboos of following regular career options while promoting its latest 2022 line-up of laptop
By BuzzInContent Bureau | September 12, 2022As per the proposed guidelines, it will be mandatory for social media influencers to make clear disclosures regarding the paid promotions
By BuzzInContent Bureau | September 08, 2022Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write about food brands that target youth, it is worth keeping in mind that ‘order-in-food' is a metonym for youth culture. Positioning the brand as ‘out-of-home' eating or ‘in-home' eating will place them outside of youth culture as it is and the relevant symbolic space
By Hamsini Shivakumar | September 07, 2022Independent artists When Chai Met Toast, OAFF and Zaeden are set to stage a spectacular experience in this weekly series
By BuzzInContent Bureau | September 02, 2022In the #WashKaroSquashKaro campaign, influencers have subtly included the brand's product while keeping the originality of their content intact
By BuzzInContent Bureau | September 01, 2022The automaker had launched its official GIPHY channel on July 17, on the occasion of the World Emoji Day
By BuzzInContent Bureau | August 30, 2022Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write while TVF provides some invaluable lessons in content creation vis-a-vis context setting, narratives, characterisation, plot devices, and overall execution, it also presents an example of how to survive on the new, democratised internet
By BuzzInContent Bureau | August 29, 2022The brand has further launched a dance reel contest “#LiftUpTheScene”, featuring the hook step in the music video to engage youth with its brand values
By BuzzInContent Bureau | August 25, 2022In the four-episode series, Chef Sanjyot invites his celebrity creator friends to the YFL studio for a fun cooking challenge
By BuzzInContent Bureau | August 23, 2022