Prerna Goel, Co-founder and CMO of WhizCo, writes about how making influencers and creators an integral part of their social commerce strategy is a great way to ensure that brands can reach out to their audience in an effective way

In a conversation with BuzzInContent.com, Bhatia, CEO at Good Creator Co., explains how the content creator division of Good Glamm Group helps its members learn content creation, monetise content and grow their community

Bollywood superstar Ranveer Singh, international creators Kili Paul and Daniel Mac, and top Indian creators headlined the event

As modern pet-parents have grown to be very conscious when it comes to the health quotient of their four-legged friends, industry players from renowned pet-care brands find their target groups in genZ and millennials

D2C brands along with beauty and lifestyle brands have been investing heavily in influencer marketing this year

The one-minute preview of music video along with the campaign message is now available

YouTube has also announced that creators will keep 45% of the revenue, distributed based on their share of total Shorts views

To bring alive its ethos of contributing toward a greener environment and sustainable value creation, the film highlights the importance of positive actions through the lens of children

Experts delve deep into how brands, agencies and content creators can go about creating non-fictional branded content in the form of series

The multinational company has roped in several influencers from the lifestyle, travel, comedy, dance and photography, category among others, to break the social taboos of following regular career options while promoting its latest 2022 line-up of laptop

As per the proposed guidelines, it will be mandatory for social media influencers to make clear disclosures regarding the paid promotions

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write about food brands that target youth, it is worth keeping in mind that ‘order-in-food' is a metonym for youth culture. Positioning the brand as ‘out-of-home' eating or ‘in-home' eating will place them outside of youth culture as it is and the relevant symbolic space

Independent artists When Chai Met Toast, OAFF and Zaeden are set to stage a spectacular experience in this weekly series

In the #WashKaroSquashKaro campaign, influencers have subtly included the brand's product while keeping the originality of their content intact

The automaker had launched its official GIPHY channel on July 17, on the occasion of the World Emoji Day

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write while TVF provides some invaluable lessons in content creation vis-a-vis context setting, narratives, characterisation, plot devices, and overall execution, it also presents an example of how to survive on the new, democratised internet

The brand has further launched a dance reel contest “#LiftUpTheScene”, featuring the hook step in the music video to engage youth with its brand values

In the four-episode series, Chef Sanjyot invites his celebrity creator friends to the YFL studio for a fun cooking challenge