As per the company, the creators it has onboarded have a total monthly viewership of 1 billion+ and a cumulative subscriber base of 50 million+

The digital-first campaign, ‘India's Sleepiest Page', continues the brand's commitment to helping India sleep better

The programme which rewarded creators when they achieved certain goals for views on their Reels was one of the main ways through which they monetised on Instagram

The film has been launched as part of the fourth edition of the brand's #KeepGirlsInSchool movement

With this campaign, Extramarks shows its commitment to supporting and empowering young girls who dream big and make a difference

As per the report, eight in ten (83%) people think TikTok and Instagram are good places to get advice about how to live sustainably

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting share their take on effective product placement in movies or TV shows

As per the brand, proceeds from the sale of these NFTs will be utilised to install air purifiers in schools

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting share their take on how automotive brands have used masculinity in the advertisements for their SUVs over the years

The magnanimous influx of content creators in the aftermath of the pandemic has led brands to not only leverage influencer marketing on an ad-hoc basis but also on long-term associations of late. Therefore, BuzzInContent.com decided to delve deeper into the matter and find out more about what lies in-store for brands in such associations

The documentary is released in collaboration with artist Marc Billimoria released. Das Bunte in German means ‘the colourful project'

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that brands cannot inject energy and momentum into a cultural product, when there isn't any real cultural momentum or energy behind Valentine's Day. Hence, creating content around the occasion is likely to drop off from many brands' activity checklists

Jungle, a production house and content studio, in collaboration with Havas Worldwide India, have executed the Anthem

The #VforVigilAunty campaign led by comedian Anu Menon combines humour and education to protect the youth from fraud

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, look at content put out by five brands from different categories - Future Generali Insurance, Bournvita, Maybelline, Hindustan Zinc and Live, Love, Laugh Foundation, to talk about the hits and misses for brands which take mental health as their content theme

The limited-edition Valentine's Day pack lets people dedicate romantic songs to their loved ones through the use of technology in partnership with JioSaavn

The web series aims to depict the content creators' quest for social media following

Speaking to BuzzInContent.com, several creators shared that they never foresaw the kind of following that they have and thus, it felt only right to leverage the same for building new revenue streams