The influencer marketing company said that through its technology and real-time insights, RPSG (FMCG) anticipates curbing audience losses of 20% to 80% that most brands currently face.
By BuzzInContent Bureau | September 15, 2023The campaign has been conceptualised by Kinnect
By BuzzInContent Bureau | January 18, 2023The fully automated and transparent judging process without any manual intervention will give the first finalists of the inaugural BuzzInContent Awards. BuzzInContent Conversations line-up announced
By BuzzInContent Bureau | December 01, 2020Journalism is a unique profession that can make an impact on people's lives with stories that matter. It is all about storytelling that puts your readers first and competes with the best stories from other publications. What happens when this mindset and skillset take up the challenge of becoming a content marketer?
By Akansha Srivastava | August 04, 2020While it is a wonderful idea to have a separate central content team, it takes away the thinking power of others in the brand marketing team whenever the word ‘content' appears in their plan
By Akanksha Nagar | February 04, 2020Branded content ought to add value to both the content creator and the brand. Sales and editorial need to empathise with each other's roles, taking complete ownership of preserving integrity and voice of the content. But do they understand this role? How is the industry evolving for both teams to work in synergy? How can the lack of coordination impact an initiative? BuzzInContent.com finds out
By Akanksha Nagar | January 21, 2020Digital platforms are full of sponsored, advertiser-funded and even purely subscription-based content. Brands want to be a part of all kinds of content. But does too much of branded content work with viewers or does it distract them? BuzzInContent.com analyses
By Akanksha Nagar | December 24, 2019Inside Edge is the story of the Mumbai Mavericks, a T20 cricket franchise playing in the PowerPlay League. In the series, Too Yumm! is one of the sponsors of the PowerPlay League and Mumbai Mavericks Captain, Vayu Raghavan, is seen enjoying the snack
By BuzzInContent Bureau | December 16, 2019Long-term partnerships between advertising agencies and brands are a norm of sorts. But it is not the same when it comes to brands partnering with content platforms, content creators and content specialist agencies. BuzzInContent explores the reasons behind such short-term associations and the future potential
By Akansha Srivastava | September 10, 2019