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A public sector unit, GAIL has been strongly driving its initiative ‘Hawa Badlo' through content for three years now. Recently, it launched a web series, ‘Hawa Badle Hassu'. BuzzInContent caught up with Malhotra, Chief General Manager, Brand and Corporate Communications, to talk how a government body like GAIL is driving purpose through content

By Akansha Srivastava | July 17, 2019
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The web series is a part of the new entertainment section that will also stream trending content across music, movies, politics, sports, business and astrology

By BuzzInContent Bureau | June 06, 2019
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CLX is Cannes Lions new initiative that will provide participants an intimate and experience-led environment to hear from and engage with the companies at the forefront of content creation through a series of curated roundtable discussions

By BuzzInContent Bureau | May 21, 2019
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The matrimonial site recently partnered with NDTV to do content around its campaign ‘Find Your Equal'. Rajasekar KS, General Manager, Marketing, Matrimony.com, explains why a digital brand chose television for content and how it helped the brand

By Akanksha Nagar | May 01, 2019
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The month-long #ExYourExcuse campaign aims to motivate people to take their health seriously by giving up on unhealthy habits and excuses that keep them from achieving their fitness goals

By BuzzInContent Bureau | April 29, 2019
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Podcasts in India are gradually gaining listeners. But are advertisers lining up? BuzzIncontent.com speaks to Amit Doshi, the founder of IVM Podcasts, about the monetisation opportunity the medium provides in the branded content category and its growth potential in the Indian market

By Akansha Srivastava | April 16, 2019
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FCB India was a close No. 2. A total of 17 metals were awarded in the category, where Cheil India fetched two Gold metals for adidas ‘The real Kashmir' and FCB got one Gold and one Silver for Horlicks' ‘Fearless songs'

By BuzzInContent Bureau | April 13, 2019
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Launching the second leg of its content initiative, ‘The Great Indian Traveller', Jayraj Jadhav, Vice-President, Marketing and E-Business, tells BuzzInContent.com how the brand has increased its spend on content marketing five times more than the first year

By Akanksha Nagar | April 10, 2019
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Devraj Sanyal of Universal Music tells BuzzInContent.com how the label aims to host a music festival on the back of this project by end of 2019 and that they are targeting a larger market by being language-agnostic

By Akanksha Nagar | April 04, 2019
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YellowBulbs aims to partner with agencies, publishers and brands, with emerging technologies to create more effective branded content, content-led IPs and collaborating with distribution networks

By BuzzInContent Bureau | March 13, 2019
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Almost after a year of its launch, BuzzInContent.com, India's only news portal on content marketing and native advertising, is putting all its premium content behind a paywall. The move will help us to push harder to produce better content and insight pieces that media agencies, publishers, broadcasters, OTT platforms, independent content creators and advertisers can benefit from

By BuzzInContent Bureau | February 26, 2019
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Starring internet sensations like Srishti Srivastava, Ahsaas Channa, Khushbu Baid and Shreya Mehta, the video motivates people to take a step towards getting out of their comfort zone and volunteering to educate underprivileged children across the country

By BuzzInContent Bureau | January 28, 2019
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In an interview with BuzzInContent.com, the Chief Content Officer of the agency talks about the growth of podcasts as a medium for brands to do content, OTT becoming an important platform for the brands to develop IPs and the role of digital agencies in catalysing the brands' content strategies

By Akansha Srivastava | January 22, 2019
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Brand integration in radio storytelling is picking up pace. Brands are taking various routes to reach out to consumers via radio. How does radio work as a medium for content marketing? BuzzInContent.com takes a look

By Akanksha Nagar | January 22, 2019
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The paper brand launched #SwitchToPaper campaign, which was backed heavily by influencers. The brand also launched the website, www.switchtopaper.com, which saw over 70,000 unique visitors over the course of the campaign

By BuzzInContent Bureau | January 17, 2019
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Rushabh Gandhi, Deputy CEO, IndiaFirst Life Insurance writes that one could make the most engaging content, but if it weren't marketed well, it would never build trust and loyalty that reap business benefits. This understanding forms the basis of content marketing strategy – make great content consistently but market it even more intelligently

By Rushabh Gandhi | January 15, 2019
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In an interview with BuzzInContent, the Lead of HT Brand Studio talks about the native advertising play for one of the oldest and leading media houses of the country. He also shares his insight on what brands and publishers should do to get content marketing right

By Akansha Srivastava | January 08, 2019
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A lot of brands tried their hands on content marketing in 2018, but it doesn't deliver results if done half-heartedly and can surpass the traditional advertising if the brand objective and distribution strategy is clear. This article outlines what 2019 has in store for content marketing

By Akansha Srivastava | January 02, 2019
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