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Radio

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The makers of successful branded content shows such as ‘Calling Karan' with Durex, ‘What Women Want' with Dabur Amla, and ‘Full Throttle' with Cars24 share how radio as a platform is re-inventing itself to live up to the needs of new-age marketers. Shivangini Jajoria, National Head, Operations of Ishq FM, said the channel has an omnichannel approach while creating content and now plans to embark on its podcast journey

By Akanksha Nagar | August 08, 2019
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In order to connect with the younger audience across the country, the song has renditions in eight languages composed by music director Pritam's music platform JAM8. The song is being released on various OTT platforms, radio channels and social media

By BuzzInContent Bureau | October 22, 2018
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The combined force of the creative team at the radio network and music production house will deliver original music for campaigns and brand integrations, thereby enabling an increased value proposition for the brands

By BuzzInContent Bureau | August 03, 2018
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The network's National Creative Director Manish Karnatak has been given additional responsibility to head Thwink that will work towards enabling strategic innovations and efficient creation of quality content for radio and clients

By BuzzInContent Bureau | February 23, 2018
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In a video interview series, Republic presents Engage, Lufthansa's Director B2C Marketing for Asia Pacific, tells BuzzInContent.com that digital and social drive the brand's content initiatives but television and radio provide them reach. Listen to Knapp as he talks about Lufthansa's approach to content and his expectations from Indian content partners

By Akansha Srivastava | October 11, 2019
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Composed and sung by Shankar Mahadevan, the anthem conveys the safety guidelines and the dos & don'ts while riding/ driving a two-wheeler or four-wheeler

By BuzzInContent Bureau | March 30, 2021
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In an interview with BuzzInContent, Sanyal said a combination of units needs to be considered while measuring effectiveness. On digital platforms, apart from the number of views, the quality and the stickiness of the content is also critical from a marketer's viewpoint

By Benita Chacko | March 10, 2021
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Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that the brand's attempt at visibility has turned into sponsorship, what should have painted a brand persona has become a confused mix, and going for distinctiveness has landed it with an unsteady approach to comedy

By Hamsini Shivakumar | March 01, 2021
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BuzzInContent caught up with Sanjay Sharma of Mother Dairy and Karthik Nagarajan of Wavemaker India (it is Mother Dairy's media agency), to get into the nitty-gritty of the brand's latest influencer-marketing strategy for its campaign ‘Paneer packed hai to safe hai'

By BuzzInContent Bureau | February 26, 2021
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The overall campaign garnered 71 million video views, 66 million social impressions and a total engagement of over 1.5 million

By BuzzInContent Bureau | February 25, 2021
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In a conversation with BuzzInContent.com, the CEO of aawaz.com talks about the potential of podcasts as a medium for brands and how the lockdown accelerated its growth

By Akanksha Nagar | January 25, 2021
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The campaign helped Oppo regain a 9.81% share of the mobile market in the Indian peninsula in 2019 Q2 compared to 7.23% in 2019 Q1, signalling a 28% jump in sales

By BuzzInContent Bureau | January 18, 2021
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Talking about how the content space has been evolving, Radhika Gupta, MD and CEO, Edelweiss AMC, says webinars are about structuring content thoughtfully and regularly, and this format is here to stay for a longer run

By Akanksha Nagar | December 29, 2020
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Ranging from the rise of indoor shoots to multiple new short-content video platforms, the year 2020 saw the growth of all kinds of new content and formats. BuzzInContent.com talks to experts to find out how viable will these be in the coming years

By Akanksha Nagar | December 22, 2020
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Experts across categories come together at BuzzInContent Conversations 2020 and express how the Covid-19 crisis made them reimagine the future of content marketing in a better way

By Akanksha Nagar | December 10, 2020
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It curates simple, engaging, youthful and bite-sized content in various formats such as videos, articles, infographics, comic strips and quizzes

By BuzzInContent Bureau | November 12, 2020
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In conversation with BuzzInContent.com, Nida Naushad, Head, Brand, Strategy and Campaign at Cars24, says the brand is focusing on re-creating content for every medium and plans to increase spends in influencer marketing also

By Akanksha Nagar | November 09, 2020
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The film created by Schbang narrates the tales of Michelin star Chef Vikas Khanna, Arjuna awardee badminton player Parupalli Kashyap and popular comedian Bharti Singh, who did not let asthma stop them from achieving their dreams

By BuzzInContent Bureau | November 04, 2020
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