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On the sidelines of the launch of Parle-G's first branded content film series as part of the second leg of the campaign #YouAreMyParleG, BuzzInConntent.com caught up with Mayank Shah, Category Head, Parle Products to talk about the brand's first video series and its attempt in the branded content space. The five-part series digital films have been inspired by real-life incidences shared by consumers

By BuzzInContent Bureau | August 14, 2018
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In an interview with BuzzInContent, Flipkart's Senior Director, Marketing, Bhandari said the biggest challenge for content marketing is to maintain the thin line between branded content and advertisement

By Akansha Srivastava | August 07, 2018
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The association brings alive the characters in the show through audio content capsules

By BuzzInContent Bureau | July 24, 2018
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Content offers the unique option of creating higher engagement in the otherwise low involvement insurance category, says Pankaj Gupta, CMO of HDFC Life

By Akansha Srivastava | June 05, 2018
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The Co-founder and Director of milkshake brand feels that brands will invest more in building content, especially videos on visually stimulating, bite-sized consumption platforms like Instagram

By Akansha Srivastava | May 22, 2018
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For many companies, classical music is still seen as a good-to-do social responsibility event. But corporates and brands can make classical music a part of their marketing DNA, explains Hindustani classical vocalist Sveta Kilpady

By BuzzInContent Bureau | May 15, 2018
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Kumaran comes with an experience of over two decades in revenue and content planning and sales, distribution and marketing

By BuzzInContent Bureau | May 07, 2018
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What's Your Problem created Twitter's first live comedy show, half hour of content programming on a TV channel and a stand-up comedy show by terminally ill people

By BuzzInContent Bureau | May 02, 2018
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BuzzInContent talks to content experts to explore the scope of branded content and content marketing, the strategy of doing both, opportunities attached and the diminishing line of difference between the two

By Akansha Srivastava | April 17, 2018
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Rawat talks about Zoomcar's aggressive plan on content marketing and shares his viewpoints on how can brands make most of the ROI through content

By Akansha Srivastava | April 03, 2018
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The studio aims to contribute towards making the brand future ready for catering to growing consumer and advertiser needs and changing media trends

By BuzzInContent Bureau | February 28, 2018
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The Vice-President and Portfolio Head for Luxury and Premium Brands of Diageo is not bothered about being unable to opt for direct advertising in India. Rather, he told BuzzInContent.com in an interview that Diageo has converted the liability into an asset

By Nalini Kher | February 26, 2018
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In a panel discussion at the Content Marketing Summit, Delhi, on February 15, platform owners discussed subjects like content marketing in the world of multi-channel publishers, can brands become publishers with consistent content and the need and role of

By BuzzInContent Bureau | February 16, 2018
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Chopra talks about various challenges to the content marketing space and how to overcome them. He also shared ixigo's viral content marketing strategy in a conversation with BuzzInContent

By Akansha Srivastava | February 11, 2018
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Aanchal Chauhan of Bira 91, Aashish Chopra of ixigo, Karan Kumar of Fabindia and Pradyut V Hande of Clevertap share important tips, if kept in mind, that can do wonders for the brands' content marketing strategies in the long run

By Akansha Srivastava | February 11, 2018
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