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The Covid-19 pandemic has led to a higher adoption of podcasts by content creators and an increased acceptance by listeners. Coming as a saviour to the creative community in times of restricted opportunities, advertisers too are taking the notice of this medium. But can the medium capitalise on the attention it got? BuzzInContent.com explores

By Akanksha Nagar | November 03, 2020
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In an interview with BuzzInContent, Kumaran, Country Head, Product, Marketing and Thwink Big, Big FM, talks about how brands can create differentiated content on similar consumer insights. He also shared his viewpoints on the rise of audio content and how Big FM provides better content solutions than its competitors

By Akansha Srivastava | October 26, 2020
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Showcasing how the pandemic has accelerated virtual dating, with a surge in swipe volume and messages sent on Tinder, the partnership captured newer dating encounters and unpredictable plots via text-based, video and visual content

By BuzzInContent Bureau | October 19, 2020
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The week-long campaign seeks to initiate a nation-wide dialogue around personal hygiene with an intent to drive change and raise awareness on creating a healthier nation

By BuzzInContent Bureau | October 16, 2020
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The brand will run a dance challenge based on the hook step in the music video through the Instagram profiles of the 10 celebrities featured in the video

By BuzzInContent Bureau | October 15, 2020
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Before this, Menghani was the Senior Director and Head, Brand Solutions and Innovations (Youth, Music, and English Entertainment) at Viacom18

By BuzzInContent Bureau | October 14, 2020
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If used creatively and efficiently, Audcasts can be the ticket to widespread recognition, says Karan Gupta, Managing Director at Zirca Digital Solutions

By BuzzInContent Bureau | August 28, 2020
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Sanjeev Bhargava, Director, Brand TOI/ TIMS, tells BuzzInContent.com that it is a common knowledge that a substantial part of the content on social media is motivated or false. He says the newspaper may launch more initiatives to encourage people to read-only authentic and fact-checked news

By Akanksha Nagar | July 29, 2020
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McCann won for its campaign ‘Cash is no more king in India' for Mastercard and TOI for the ‘Lost Votes' campaign

By BuzzInContent Bureau | June 11, 2020
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The brand will showcase the stories on digital platforms in the form of video content capturing their initiatives and how they are keeping themselves protected. The video stories will also be featured on www.hargharsurakshit.com

By BuzzInContent Bureau | May 21, 2020
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In such unprecedented times, when creating massive ad campaigns with outdoor shootings and extravagant budgets is not possible, it is seen that more and more creative agencies are upping the ante on the content marketing front. Will the lockdown help content marketing gain more prominence in the communication play of agencies forever?

By Akansha Srivastava | May 12, 2020
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The #Unstereotype campaign recognises and showcases stories of Aloknanda Roy, Pratima Poddar and Nilanjana Banerjee, who share their experiences of breaking stereotypes

By BuzzInContent Bureau | March 13, 2020
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In OK Tested popular quiz format, the channel's anchors were divided on the basis of their zodiac signs. In the quiz, the anchors spoke about the role dating apps play in their lives, while mentioning Tantan and how its zodiac feature acts as a differentiator

By BuzzInContent Bureau | February 26, 2020
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In the past, UB has created a lot of good content for its various alcobev brands but has taken a break for a while. In an interaction with BuzzInContent, Singh, Head of Marketing, talks about their content strategy, why the brand has taken a pause from its channel and future plans in podcasts

By Akanksha Nagar | February 25, 2020
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BuzzInContent lists content initiatives of brands ranging from influencer-led content, UGC, videos on content platforms and social media campaigns

By BuzzInContent Bureau | February 14, 2020
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The self-learning, non-biased Voice Bot will constantly upgrade itself based on the queries it receives, which enables Mr. SIP to provide optimal answers to investors

By BuzzInContent Bureau | February 13, 2020
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Beard the lion in his den with BuzzInContent's secret sauce to keep the content marketing game up to the mark

By Akansha Srivastava | February 03, 2020
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Darshan Bhatt, Director, GoQuest Media Ventures, writes how consumers today are spoilt for choice when it comes to consuming content — be it on a TV set, a mobile device or via OTT platforms

By BuzzInContent Bureau | January 03, 2020
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