Ramya Ramachandran, Founder and CEO, Whoppl, writes about how at a time when businesses are turning to new age data-driven insights and technologies to determine the success of influencer marketing strategies, understanding and evaluating customer and brand's needs in order to analyse the marketing operating model is important

Ramya Ramachandran, Founder & CEO, Whoppl, puts down a checklist brands and agencies must follow in order to collaborate with genuine influencers

With its new launch, Whoppl aims to leverage its content expertise to help creators across categories shoot and produce high-quality content while fostering their creative potential

D2C brands along with beauty and lifestyle brands have been investing heavily in influencer marketing this year

As per the proposed guidelines, it will be mandatory for social media influencers to make clear disclosures regarding the paid promotions

BuzzInContent.com caught up with India's leading independent influencer marketing agencies to map their growth journey and to gauge the scale of growth of this industry in the times to come

The rates for a branded web series can vary from a few lakhs up to Rs 15 crore, while for influencers it ranges from as little as 5K for a branded post to over Rs 5 lakh. Experts discuss how the rates are unregulated and suggest that publishers and platforms should charge based on the qualitative reach and impact

Personal controversies in the lives of brand ambassadors often take a toll on the names they endorse. But will brands face a similar impact when influencers run into controversies? BuzzInContent.com speaks to experts to know their views

Children are often featured in their parents' influencer marketing campaigns. But now they are becoming influencers themselves. BuzzInContent.com spoke to some influencer agencies to understand what goes behind these campaigns

The campaign conceptualised and executed by content creation company Whoppl garnered over 4.7 million organic reach

Whoppl delivered 4X ROI. The success of the campaign #Weikfieldrefresh was in choosing the right influencers and letting the stories speak for themselves. The content led to organic chatter and got people talking about the brand, creating a million unique impressions