The brand got mom influencers on board and made the iconic Rasna tagline 'I Love You Rasna' into a song for the campaign
By BuzzInContent Bureau | June 24, 2022The influencers will invoke nostalgia and revive childhood memories during lockdown 2.0 by using Rasna as an ingredient to make multiple recipes
By BuzzInContent Bureau | April 28, 2021Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write that nostalgia used as a marketing currency is much closer to reality. It is never built solely on pleasure but is a mix of both pain and pleasure. That closeness to reality over a utopia built on the pleasure of instant gratification well explains how nostalgia can be an effective marketing currency
By Hamsini Shivakumar | July 04, 2022