Shortlists announced for Rising Star Awards 2021 [VIEW]

Reckitt Benckiser

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The anthem written by Prasoon Joshi and composed by AR Rahman is looking to drive behavioural change on water and hygiene issues plaguing the country

By BuzzInContent Bureau | November 20, 2020
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The #DisinfectToProtect campaign was launched with a film featuring prominent faces including Kareena Kapoor Khan, Saif Ali Khan, Ganesh Venktataram, Nisha Venktataram, Twinkle Khanna, Ritesh Deshmukh and Genelia D'Souza, urging people to stay at home and relaying important messages to the audience

By BuzzInContent Bureau | April 27, 2020
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The challenge that is being amplified through influencers and celebrities has fetched over 1.23 lakh user-generated videos

By BuzzInContent Bureau | March 24, 2020
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Reckitt Benckiser announced the launch of a new range of pain relief brand, Moov Advance Gel. Around the launch, the brand has been creating a lot of UGC. BuzzInContent caught up with Duhan, Chief Marketing Officer, RB Health South Asia, to discuss the challenge of maintaining the quality of content while creating UGC

By Akansha Srivastava | September 27, 2019
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The influencers talked both about hygiene and the environment. The brand reached more than 3.85 lakh in a media value pegged around Rs 10 lakh, according to content marketing agency Sheeko

By BuzzInContent Bureau | October 19, 2020
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21 campaigns have been shortlisted in the Effective Content Strategy category, which rewards content strategies that can demonstrate a business outcome

By BuzzInContent Bureau | April 23, 2020
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Dettol brought on board a few mom influencers who created a buzz around the brand's #CleanIsNotGermFree movement to be executed today, December 16, 2019

By BuzzInContent Bureau | December 16, 2019
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The advertiser-funded program (AFP) is slated to air across the network on November 2 and 3

By BuzzInContent Bureau | November 01, 2019
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Together with campaign ambassador Amitabh Bachchan, the annual 12-hour live television event has worked for five years to spread awareness about sanitation, health and hygiene across India

By BuzzInContent Bureau | October 03, 2018
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