The focus will be on creating solutions for brands associated with Republic TV, primarily through branded content. WYP will also be responsible for Republic TV's promotional content
By BuzzInContent Bureau | May 02, 2018In an interview with Republic TV presents Engage, Nayudu, Director, Content and Communications talks about the brand's content marketing strategy that will help claim a bigger space in the lives of consumers
By Akanksha Nagar | March 30, 2020In an interaction with Republic TV presents Engage, Murthy, Head of Marketing and Digital Communications at the company, talks about the nitty-gritties involved in content marketing, particularly in the BFSI sector
By Akanksha Nagar | February 21, 2020In an interaction with Republic TV presents Engage, Anupam Bokey, CMO at the company, talks about the brand's content marketing initiatives and things it considers while doing branded content collaborations. He also sheds some light on means to improve one's branded content strategy
By Akanksha Nagar | January 29, 2020In an interaction with Republic TV presents Engage, Abhik Sanyal, Head, Consumer Marketing, DSP Investment Managers, talks about the nitty-gritty of a good content strategy. The brand undertakes a lot of content initiatives to make mutual funds and investment concepts easy to understand while presenting them in an entertaining, contemporary and fresh manner
By Akanksha Nagar | January 13, 2020In an interaction with Republic TV presents Engage, Kochar, Vice-President, Marketing and Member Engagement, talks about the brand's content plans, growth of content marketing in 2019 and trends that will shape the content space in 2020
By Akanksha Nagar | December 23, 2019Future Group has been the flag-bearer in launching a few content formats like India's first Instagram web series, 24-hour live fashion show and live cookery show on digital. Sarda, Group Head, Digital, Future Group, talks to Republic TV presents Engage about the brand's content strategy, the company's willingness to create more vernacular content and expectations from agencies
By Akanksha Nagar | November 15, 2019In an exclusive interview series, Republic TV presents Engage, Mia's Business Head talks about the brand's content marketing strategy. She gives a few tips that marketers should consider while creating snackable content and on the usage of influencer marketing by the brand
By Akanksha Nagar | August 22, 2019In the second part of the video interview with Republic TV presents Engage, Jha, the CMO at the self-drive car rental platform, talks about the brand's future content strategy and a few tips for the brands embarking on their content marketing journeys
By Akansha Srivastava | August 09, 2019In an interaction with Republic TV presents Engage, Jha, the Chief Marketing Officer at the self-drive car rental brand, talks to BuzzInContent about the content distribution challenges faced by the brands, nitty-gritty of investing in the content on various mediums, how the consumers are moving from Facebook to TikTok and Instagram for content consumption
By Akansha Srivastava | July 31, 2019In an interview series Republic TV presents Engage, Bindal, Head of Content at the Real Estate company that owns Housing.com, PropTiger and Makaan.com talks about the brand's content strategy and how it measures the success of content effectiveness
By Akansha Srivastava | July 22, 2019In a video interview series Republic TV presents Engage, Chawla, Head of Brand Marketing, talks about how the brand is running at the forefront in the content game in the travel space. She also said that through the content one can create brand love that acts as the biggest advocacy and eventually fulfilling business objectives
By Akansha Srivastava | July 10, 2019In a video interview series Republic TV presents Engage, Volkswagen India's Head of Marketing says that he finds huge potential in the OTT and music space on the content front. He believes that while macro-influencers help get reach, micro-influencers bring further authenticity towards the brands
By Akanksha Nagar | May 27, 2019The CEO of the denim brand speaks with BuzzInContent.com in a video interview series Republic TV presents Engage on the brand's focus on content marketing, power of user-generated content and role of various mediums in the content strategy
By Akanksha Nagar | May 20, 2019Apte, Vice-President, Marketing, Castrol India, talks about the brand's content marketing strategy in a video interview series Republic TV presents Engage
By Akansha Srivastava | May 06, 2019BuzzInContent met Anand, Senior Director - Regional Marketing, for an interview Republic TV presents Engage, to talk about content marketing in the direct selling category, the potential of unboxing videos and the importance of consistency in the content space
By Akansha Srivastava | April 29, 2019BuzzInContent caught up with Bikram Basu, Chief Operating Officer, Allied Blenders & Distillers, in a video interview series, Republic TV presents Engage, to talk about the idea behind the brand's entry into music content space, his outlook on the content space in the alcobev category and his expectations from the content creators
By Akanksha Nagar | April 08, 2019Puma India Managing Director tells BuzzInContent.com that marketers stick to traditional advertising because that's what worked for them until a few years back. Watch Ganguly talk about Puma's focus on content in a video interview series, Republic TV presents Engage
By Akanksha Nagar | March 27, 2019