Rushabh Gandhi


Rushabh Gandhi, Deputy CEO, IndiaFirst Life Insurance writes that one could make the most engaging content, but if it weren't marketed well, it would never build trust and loyalty that reap business benefits. This understanding forms the basis of content marketing strategy – make great content consistently but market it even more intelligently

By Rushabh Gandhi | January 15, 2019

In this highly competitive age, becoming the leader of a category is like winning consumers without advertising. But maintaining a stance that's thought leading is not very difficult. But how can thought leadership content open your ways of leading the industry? explores

By Karuna Sharma | August 14, 2018

Brands spare no medium to reach out to consumers and with the advent of OTT platforms, they have got a new means to communicate. But are these just another medium to put content or can they actually provide real scale and reach to the content initiatives of brands? BuzzInContent analyses

By Akansha Mihir Mota | August 07, 2018

In an interaction with BuzzInContent, Gandhi talks about the brand's content initiatives on digital and its focus on video content

By Akansha Mihir Mota | March 20, 2018
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