Sharing how the agency plans to grow its client base by at least by 50% in 2022, Upadhye, Director at SPRD, discusses why content marketing could be a one-stop solution for brands in this year. He says investing in content agencies that exclusively cater to branded content will help amplify a brand's visibility
By Akanksha Nagar | January 04, 2022Asif Upadhye, Director at SPRD, writes how like everything else, there is also a dark side to influencer marketing that brands need to watch out for
By BuzzInContent Bureau | July 24, 2020We have read several stories about utilising social listening to create successful UGC and influencer marketing strategies. In this story, we'll discuss the reverse phenomenon – utilising content creators' content and UGC for social listening and forming a holistic content strategy for the future
By Akansha Srivastava | April 11, 2023Experts share how to maximise the usage of social listening in devising brands' content strategy and the mistakes marketers make while deploying it
By Akansha Srivastava | March 31, 2023While agencies and creators do appreciate the constructive feedback offered by the brands, they tell BuzzInContent how too much interference in every big and small part of the content creation process can cause problems as every creator/agency has its own modus operandi
By Akanksha Nagar | December 14, 2021