In a conversation with BuzzInContent.com, the platform's Head of Ad Sales and Partnerships Sachin Sharma says that TikTok's hold on new internet users with a distinct information-sharing pattern and behaviour sets them apart
By Akansha Srivastava | May 29, 2019The campaign #SeekDontHide encouraged users to create 15-second videos inspired by the brand's GIF ‘You are my connection' for its biscuit brand Hide & Seek
By BuzzInContent Bureau | February 26, 2020The TikTok creators are seen spreading awareness about the challenges one encounters when searching for a job and how Indeed offers a one-stop job-search solution
By BuzzInContent Bureau | January 31, 2020In association with its brand ambassador Salman Khan's upcoming movie Dabangg 3, the initiative is one of the first motion-triggered challenges created by a brand on the TikTok platform in India. The cumulative number of views generated across the #SwagStepChallenge series is around 30 billion
By BuzzInContent Bureau | December 30, 2019The campaign titled ‘Smile Deke Dekho Duet' is an attempt to convey the flavours story of the brand in a meaningful way, all at the back of a simple insight — smiles lead to connections and Lay's brings a smile to consumers faces
By BuzzInContent Bureau | December 16, 2019Hashtag campaign #StartWithStarters in the form of a dance challenge has fetched more than 8.5 billion views since launch
By BuzzInContent Bureau | November 06, 2019Cricketer Yuvraj Singh and dancer Shakti Mohan threw a dance step challenge on the short video content platform and asked the audience to create their own moves. The videos fetched over two million views in three days
By BuzzInContent Bureau | July 23, 2019The dance challenge has crossed 2 billion views in a week and continues to receive entries from various age groups as it goes viral
By BuzzInContent Bureau | July 01, 2019As a part of the partnership, ScoopWhoop will be posting videos in different categories — humour, entertainment, lifestyle and more on TikTok
By BuzzInContent Bureau | June 13, 2019TikTok also launched a campaign #MyTikTokStory to encourage Indians to create 15-second videos that reflect their personal passions and identity - be it through DIY, cooking, sports, dancing, singing, pottery or any other talents
By BuzzInContent Bureau | June 11, 2019