The campaign and the message resonate with a wide range of Luminous products that help set up a conducive environment for the children to prepare for exams
By BuzzInContent Bureau | February 24, 2020As part of a digital content initiative, the cricketer talks to the MD of the company, Vipul Sabharwal, and cricket presenter, Vikram Sathaye, about his life, journey in cricket and draws similarities between the brand and his life in two video interviews
By BuzzInContent Bureau | July 16, 2019The programme begins this month with the first edition featuring legendary cricketers Sachin Tendulkar, Brian Lara, Bret Lee, Jonty Rhodes and Muttiah Muralidharan
By BuzzInContent Bureau | March 04, 2020The series featured a set of young bankers, inspired by true stories. To further increase awareness in India, DBS Bank decided to use cricket sensation Sachin Tendulkar and after he got on board, the trailer and two episodes starring him garnered 28.7 million views
By BuzzInContent Bureau | September 06, 2018This week, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, analyses Spotify's influencer-led content marketing strategy through the filter of semiotics
By Hamsini Shivakumar | November 02, 2020The series is centred around the theme ‘Everyday Heroes for a Better World' and focuses on innovative social enterprises addressing key social and environmental issues
By BuzzInContent Bureau | March 11, 2020BuzzInContent compiles a list of content-driven campaigns done by Mastercard, ICICI Lombard, Tata Mutual Fund, Acko, IDBI Federal Insurance, DBS Bank and ICICI Prudential to celebrate Women's Day and to send across powerful messages
By BuzzInContent Bureau | March 09, 2020The campaign #TakeOnTheWorld is the real-life journey of the 16-year-old batter who will play for India at the Women's T20 World Cup that begins February 21. It will be broadcast exclusively on the Star Sports Network and Hotstar
By BuzzInContent Bureau | February 17, 2020Beginning as an online platform, Boostcamp will host training videos by Virat Kohli, MS Dhoni, Rishabh Pant and Shreyas Iyer that are specifically created for an all-round growth of a player's game
By BuzzInContent Bureau | May 07, 2019