The edtech brand drives a message with the film that failures must be looked as stepping stones to success. The campaign is conceived by Lowe Lintas Bangalore

The campaign and the message resonate with a wide range of Luminous products that help set up a conducive environment for the children to prepare for exams

As part of a digital content initiative, the cricketer talks to the MD of the company, Vipul Sabharwal, and cricket presenter, Vikram Sathaye, about his life, journey in cricket and draws similarities between the brand and his life in two video interviews

The programme begins this month with the first edition featuring legendary cricketers Sachin Tendulkar, Brian Lara, Bret Lee, Jonty Rhodes and Muttiah Muralidharan

The series featured a set of young bankers, inspired by true stories. To further increase awareness in India, DBS Bank decided to use cricket sensation Sachin Tendulkar and after he got on board, the trailer and two episodes starring him garnered 28.7 million views

The campaign created by AutumnGrey was launched on the occasion of World Nature Conservation Day. It says using natural energy from the sun is the best way to reduce the harmful impacts of carbon footprints

The sportswear brand will launch 20 films in a phased manner, including that of Ranveer Singh, Hima Das, Beyoncé, Paul Pogba, Mo Salah and Siya Kolisi. Their stories will be brought to life through rare, home footage of some authentic stories in sports culture around the world

This week, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, analyses Spotify's influencer-led content marketing strategy through the filter of semiotics

The series is centred around the theme ‘Everyday Heroes for a Better World' and focuses on innovative social enterprises addressing key social and environmental issues

BuzzInContent compiles a list of content-driven campaigns done by Mastercard, ICICI Lombard, Tata Mutual Fund, Acko, IDBI Federal Insurance, DBS Bank and ICICI Prudential to celebrate Women's Day and to send across powerful messages

The campaign #TakeOnTheWorld is the real-life journey of the 16-year-old batter who will play for India at the Women's T20 World Cup that begins February 21. It will be broadcast exclusively on the Star Sports Network and Hotstar

Beginning as an online platform, Boostcamp will host training videos by Virat Kohli, MS Dhoni, Rishabh Pant and Shreyas Iyer that are specifically created for an all-round growth of a player's game