The brand did a rapid-fire video with Kareen Kapoor and Saif Ali Khan. Through the influencer collaboration, the brand garnered over 4.7 million reach in a media value estimated between Rs 30-40 lakh
By BuzzInContent Bureau | September 25, 2020The #DisinfectToProtect campaign was launched with a film featuring prominent faces including Kareena Kapoor Khan, Saif Ali Khan, Ganesh Venktataram, Nisha Venktataram, Twinkle Khanna, Ritesh Deshmukh and Genelia D'Souza, urging people to stay at home and relaying important messages to the audience
By BuzzInContent Bureau | April 27, 2020Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting talk about how branded content should be actively placed at the forefront of the cheese marketing effort
By Hamsini Shivakumar | May 23, 2022The show will weave conversations on the coming together of the Indian cinema from December 19, 8:30 pm, on Zee Café. The property will also air on the same day at 11 pm on &Pictures and stream on Zee5
By BuzzInContent Bureau | December 17, 2020The initiative has been launched in collaboration with digital food network India Food Network (IFN), GroupM's Essence and Motion Content Group, and digital agency 22feet Tribal WW
By BuzzInContent Bureau | July 16, 2020Conceptualised in-house, the videos are shot in portrait mode and optimised for viewing on mobiles. The loyalty programme members are called ‘Myntra Insiders' who get fashion advice, VIP access and extra savings on the app
By BuzzInContent Bureau | January 31, 2020