Given the challenges associated with live commerce such as secure and seamless transactions, product promotions by content creators in live streams, amongst many others, industry players highlight that there is a need for regulations and guidelines for the protection of consumers today to ensure that people don't lose their faith on it in the early stages

In a panel discussion, “Influencer accountability: The social and the branded”, during GroupM's Brew 2023 event, content creator Prajakta Koli and Kunal Sawant, Business Head at GOAT, explored the intricacies of brand collaborations. They emphasised the mutual advantages that creators and brands can unlock by establishing common ground, fostering transparency and authenticity in brand partnerships, and much more

Brands use a variety of content marketing strategies and channels to engage with their target audience during these special times of the year

Intrigued by the rising phenomenon of social media influencers venturing into the real estate domain, BuzzInContent engaged in discussions with realtors, influencer marketing agencies and content creators around the transformative impact of influencer marketing on the real estate industry, challenges posed by fraudulent content dissemination, and much more

Beyond their on-air charisma, RJs have emerged as brand ambassadors, effortlessly weaving brands into their content and gaining substantial digital exposure, according to industry players

In two distinct panel discussions, titled ‘Learnings from leading influencers on how brands can influence better' and ‘Learnings from leading brands on how influencers can influence Better', participants from the influencer and brand domains discussed fostering collaborative efforts. Their focus was on maintaining a harmonious partnership that nurtures both creative expression and effective message delivery to the intended audience

During a panel discussion - ‘How Influential is Influencer Marketing?' - by iCubesWire, representatives from diverse industries viewed influencer marketing as a dynamic and ever-changing field that has already made an impact and holds potential for future expansion

The company creates content that encourages organic spread through audience advocacy, employing engagement tools and carefully considering the target audience, emotional impact, and shareability, according to Shreya Agarwal, Head of FilterCopy, Pocket Aces

The questions posed during the panel discussion at Goafest 2023 garnered responses that summed up the sentiment of brand-agency relationships today and their applicability during campaigns

Currently, Singh is exploring opportunities to collaborate with brands that align with her vision and ethos

Investors should conduct background research on the influencers, have a clear objective and should avoid unrealistic promises in order to ensure that they are receiving reliable and unbiased financial advice, the financial influencers themselves stated

Recently, several influencers, namely Ankur Warikoo, Chetan Bhagat, Prafull Billore and Raj Shamani, promoted the World Startup Convention - which was to be held in Noida between March 24-26, 2023. But to the visitors' dismay, the event turned out to be a “scam”

BuzzInContent.com dives into experts' outlook towards the impact of Twitter's new 'view count' feature on digital content creators and influencer marketing