Composed by Tanishq Bagchi and choreographed by Remo D'Souza, the anthem is an extension to the youth-centric campaign, ‘Har Ghoont Mein Swag' and intents to celebrate the youth of today who is single by choice

Ahead of Valentine's Day, Pepsi launched its ‘Swag Se Solo' music video that celebrates the single community. The video features Bollywood actor Salman Khan

In association with its brand ambassador Salman Khan's upcoming movie Dabangg 3, the initiative is one of the first motion-triggered challenges created by a brand on the TikTok platform in India. The cumulative number of views generated across the #SwagStepChallenge series is around 30 billion

While internet users are trying to circle their heads around the term ‘Metaverse', is the influencer cohort ready for the ‘Phygital' world? BuzzInContent.com finds out their preparedness and their focus on the new development

While the overall adoption of web 3.0 and the metaverse is at a nascent stage, experts say the Metaverse universe will provide better opportunities for creators and brands

In a conversation with BestMediaInfo.com, some content creators and agencies said that the SVOD-model will boost the creator economy in India while others have raised apprehensions

The channel received over 500 UGC pieces in collaboration with Momspresso. ABCD Dance Factory created dance Instagram Reels to promote it and YouTube kids' content creators Aayu and Pihu encouraged their followers to join in the conversation

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, picks 10 examples of branded video content released between 2017 and 2020 to gauge the latest trends that will hover over 2021's Valentine's Day celebration by brands

Virat Kohli leads in terms of followers while MS Dhoni drives the highest engagement rate among male influencers. Anushka Sharma drives highest engagement rate in India, surpassing even PM Narendra Modi, says the report on top 1,000 Instagram influencers

The #SwagStepChallenge that aims at encouraging people to use traditional greetings like salaam and namaste has garnered 17 billion views across TikTok and Instagram

According to Sheeko Pepsi India's Brandscore, the brand collaborated with more than 29 influencers, whose posts reached more than 84 million people, with over 47,000 comments in an estimated media value between Rs 60-70 lakh

The campaign executed by Mad Influence garnered over five billion views in just three days of execution

It is seen that celebrities have been tagging the music label for their music and film releases while giving buoyancy to T-Series' following on Instagram

With 28 mn followers on Instagram, Leone invited all makeup artists to be part of a campaign and secured a reach of 14 mn with over 5.5 lakh views on the video she posted