The app brought on board Rohan Joshi, Rahul Subramanian, Sumukhi Suresh, Saloni Gaur, Kaneez Surka and Kenny Sebastian to roast Tanmay Bhat. The creators took jibes at Tanmay while promoting ‘Burnlist' playlists on Spotify through subtle integration in content

The activity included a YouTube release, ‘How to Impress Your Boss' in association with YouTuber ‘Be YouNick'. Abhi and Niyu, Barkha Singh, Ankush Bahuguna, Saloni Gaur, and Ayush Mehra and others posted content around the campaign

Beyond the surge in comedy influencers, Kunal Sawant, Business Head, Goat, GroupM India, discussed various challenges related to influencer marketing measurement, the evolution of long-format content by influencers, the nuances of Live Commerce, and the ascent of regional language influencers

BuzzInContent.com takes a look at the Mother's Day campaigns that touched our hearts this year

Speaking at FICCI Frames 2023, top influencers shared what is key to staying relevant in the everyday evolving world of social media. Coming to branded content, they said what's important for brands to understand is that the creators know their audience best

In the initial phase, IPLIX Business Division will unveil two verticals, namely Creator-led vertical and IBD Early-stage

In an interaction with BuzzInContent.com, Arpan Soni, Founding Member and VP-Creators Management, IPLIX Media, touched on various nuances of talent management in the influencer marketing space

The campaign was aimed at promoting season three of ‘Aashram', an original series on the platform

Under the creator economy umbrella, JBC will counsel brands and platforms, that are elevating the burgeoning creator economy, on strategic, growth-focused solutions for corporate reputation management, brand visibility, brand, and content strategy

BuzzInContent.com caught up with India's leading independent influencer marketing agencies to map their growth journey and to gauge the scale of growth of this industry in the times to come

The pan-India survey that included metros and tier 1, 2, and 3 cities across 200+ influencers shows ~89.5% influencers witnessed a dip in engagement on their content since ASCI's guidelines went live

The show captures the true sentiments of the characters having a candid conversation about menstruation and understanding the physical and mental discomfort of heavy flow, cramps and PMS

This week, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, analyses Spotify's influencer-led content marketing strategy through the filter of semiotics