In an interview with BuzzInContent.com, the CEO and Founder of Fork Media tells why too much dependence on platforms such as Facebook could backfire for content creators. He talks about the importance of great storytelling in longer format and the engagement that it can deliver for brands
By Shradha Mishra | May 10, 2019BuzzInContent.com explores India's major content platforms' commerce play and how they intend to lead the game
By Akansha Srivastava | July 18, 2019As the attention span of audiences shrinks, short-format content has become the first choice for brands. But how potent and lasting is the impact of snackable content in comparison with the long format? BuzzInContent.com speaks to stakeholders to find out if length actually matters
By Akanksha Nagar | June 17, 2019Attributed to several reasons such as greater engagement and conversion rates, micro influencers, in a very short span of time, have gained a steep growth. BuzzInContent finds out how this growth will leave an impact on macro influencers and who among the two will be the brand's first choice
By Akanksha Nagar | June 07, 2019The increasing demand for social media influencers among brands has led to the emergence of agencies specialising in influencer marketing. But why do brands go for these agencies and how does this category of marketing work? BuzzInContent.com dives deep for an answer
By Akanksha Nagar | May 28, 2019Dubey will report to CEO Rohit Bagad and will help bolster the company's offerings to help brands reach consumers through regional language content
By BuzzInContent Bureau | May 15, 2019Spanning across almost all product categories and not just tech products, unboxing videos garner millions of views. A few call it a bizarre trend, whereas others count it as a reliable marketing technique in branded content. BuzzInContent.com finds out
By Akanksha Nagar | May 14, 2019